ppc

Google Ads on a Phone Screen

Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights

Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment.  Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …

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premier google partner

How do I find a “Google Expert” within a digital marketing agency?

In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …

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PPC

Google Rolls Out New Campaign Manager 360 for Google Ads

Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …

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PPC

How To Build A Successful Intent-Focused PPC Campaign

The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …

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PPC

Google Ads Continues to Monitor Strict Ad Content Policies

Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since …

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Side by side SEO vs. PPC

Should I Invest in SEO or PPC for My Business?

When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …

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PPC

Google Offers $800 Million in COVID-19 Response, Google Ads Credits

Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai.  The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …

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Google Ad Manager 2019 Review for PPC Specialists

Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …

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mobile devices

Google Releases New Anchor Banners to Optimize Mobile PPC

Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …

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SEO & SEM

What is The Difference Between SEO & SEM?

Search Engine Optimization (SEO) & Search Engine Management (SEM) are two marketing terms that are frequently misunderstood and rightfully so, as each is used interchangeably and in reality differs slightly. In a simple sense, SEM is a broad term and SEO resides within that sphere of organic & paid growth. While SEO revolves solely around …

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Google & Facebook Ads

Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring?

Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and company outlets, that allow Pay-Per-Click (PPC) Managers to customize how they report and monitor Ad performance. The new APIs may be beneficial for managers running advanced PPC efforts, as well as digital marketing experts that need customized reporting solutions. What …

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Google & Facebook Ads

Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign?

Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …

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