When you’re assembling a proper SEO strategy for your business, there will be much to consider! The amount of avenues you can take, programs you can use, and strategies you can implement all play a role in the ultimate goal of SEO: to drive up business! A vital resource to use for SEO is paid …
Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment. Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …
Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights Read More »
Whether you are a new business owner or trying to expand your current business, knowing where to put your energy can be a great start when it comes to growing your business. We will cover a few marketing tactics that can be used to grow your business or online store; SEO & PPC are two …
In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …
How do I find a “Google Expert” within a digital marketing agency? Read More »
Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …
Google Rolls Out New Campaign Manager 360 for Google Ads Read More »
The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …
How To Build A Successful Intent-Focused PPC Campaign Read More »
Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since …
Google Ads Continues to Monitor Strict Ad Content Policies Read More »
When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way. Search …
Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai. The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …
Google Offers $800 Million in COVID-19 Response, Google Ads Credits Read More »
Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …
Google Ad Manager 2019 Review for PPC Specialists Read More »
Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …
Google Releases New Anchor Banners to Optimize Mobile PPC Read More »
Search Engine Optimization (SEO) & Search Engine Management (SEM) are two marketing terms that are frequently misunderstood and rightfully so, as each is used interchangeably and in reality differs slightly. In a simple sense, SEM is a broad term and SEO resides within that sphere of organic & paid growth. While SEO revolves solely around …
Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and company outlets, that allow Pay-Per-Click (PPC) Managers to customize how they report and monitor Ad performance. The new APIs may be beneficial for managers running advanced PPC efforts, as well as digital marketing experts that need customized reporting solutions. What …
Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring? Read More »
Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …
Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign? Read More »
If you own an e-commerce store, or sell products online across various platforms, then you likely use the typical PPC channels for driving traffic to your store such as Google, Bing, maybe even Facebook. However, there is a new king in paid traffic when it comes to e-commerce products, and it boasts some considerable advantages …
Why You Should Consider Amazon for Your PPC Efforts Read More »
Pay-per-click (PPC) advertising is one of the best ways to improve brand awareness. Every time a user searches a keyword related to your industry, your ad will appear at the top of their search results screen above all other results. PPC brings in a generous return on investment, too. In fact, for every $1 businesses …
A recent study which included over 3,800 social media marketers found that those in the social media marketing field are much more likely to incorporate SEO into their efforts rather than PPC (pay per click) advertising. While neither of these options were the number one choice as an additional marketing application (email being the top …
