With digital marketing continuously on the rise, new methods of organic and paid marketing are always popping up. Two of the most popular are PPC, pay-per-click, and SEO, search engine optimization. It can be a difficult decision to make choosing which strategy is right for you, but in most scenarios, a combination of both can …
The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …
How To Build A Successful Intent-Focused PPC Campaign Read More »
Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since …
Google Ads Continues to Monitor Strict Ad Content Policies Read More »
Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …
Google Releases New Anchor Banners to Optimize Mobile PPC Read More »
Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …
Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign? Read More »
Pay-per-click (PPC) advertising is one of the best ways to improve brand awareness. Every time a user searches a keyword related to your industry, your ad will appear at the top of their search results screen above all other results. PPC brings in a generous return on investment, too. In fact, for every $1 businesses …
Everyone notices the tinted box at the top of your search results page, providing almost exactly what you typed into your search field and handed to you on a silver platter. Most people, never click the Google sponsored ads provided. By this day and age, most people know it’s an advertisement will have the opposite …
