Paid Search

Google Ads on a Phone Screen

Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights

Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment.  Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …

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Google & Facebook Ads

Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring?

Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and company outlets, that allow Pay-Per-Click (PPC) Managers to customize how they report and monitor Ad performance. The new APIs may be beneficial for managers running advanced PPC efforts, as well as digital marketing experts that need customized reporting solutions. What …

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