organic search

google stories

Google Recommends Video, High-Quality Images onto Google Web Stories

Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …

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New Google Search & News Quality Updates Rolled Out

Google has announced that new quality updates in Google Search and Google News are likely to impact the quality of results found for users, which means that search engine optimization will need to be a key part of any digital marketing strategy. According the the Google Keyword blog, Google’s latest changes aim to overhaul the search …

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content marketing

Why are my competitor’s blogs and content ranking above mine?

Businesses are trying to squeeze every ounce of marketing power out of their digital campaigns in 2020. The challenges associated with COVID-19 and digital marketing, along with pre-existing competition, makes it even harder to earn the top keyword results and get your content ranked on targeted searches. Businesses that begin to notice their website starting …

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What are the Top Reasons That My Site Loses Keyword Rankings?

Keyword rankings and optimization are a focal point for most search engine marketers and digital marketing teams. Capturing high keyword spots are the bread and butter of any successful SEO campaign since the objective is to highlight users’ main search queries on Google and other search engines. However, building cornerstone content and keyword-friendly content is …

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How Can I Optimize My Digital Call-to-Action Placements?

Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main …

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