When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results.  Create Variations on Popular Content Naturally, we want our …
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In order to succeed nowadays in business, you must have a strong online presence. The more you make customers aware of your products and services, the more likely they are to choose you. Maintaining and monitoring your online channels can be a daunting task, but it is critical in raising awareness for your business. With …
Optimize Google Business Profile To Increase Awareness Read More »
Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …
Conversion Optimization 101 for Digital Marketing Read More »
Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …
Google Recommends Video, High-Quality Images onto Google Web Stories Read More »
Keyword rankings and optimization are a focal point for most search engine marketers and digital marketing teams. Capturing high keyword spots are the bread and butter of any successful SEO campaign since the objective is to highlight users’ main search queries on Google and other search engines. However, building cornerstone content and keyword-friendly content is …
What are the Top Reasons That My Site Loses Keyword Rankings? Read More »
Images make an article come to life, as well as add to the design of your site. But, it can also contribute to your website’s SEO. It’s important to choose the best images possible. Learn how to fully optimize an image for SEO and get some pointers on using images for the best user experience. …
People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial …
Even though they seem simple, landing pages might be a complicated topic for an owner of a site that doesn’t work in SEO or digital marketing in general. What is considered a landing page, and what doesn’t? Is it every page you land on? What about Landing Pages in Google Analytics? Can you optimize them …
Setting up a successful site structure can be a difficult job. Maintaining this site structure when your site keeps growing can be even more difficult. Adding all these new pages on your site can cause you to miss something or make a mistake. Here are some mistakes to avoid: Hiding your cornerstones Your cornerstones are …
E-commerce has become so user friendly and universally accepted across a variety of industries to the point where almost any business that provides a good, can have a functional E-commerce site up and running in less than a day (depending on the size of your product line). If you have ever browsed for a product …
Having a social media presence not only allows you to promote your products or services, but it also provides a space where consumers can communicate and develop relationships with businesses. In this day and age, it is essential for all businesses to maintain some sort of digital presence as it can provide an additional avenue …
Plugins for WordPress are tools that can be added to your WordPress site to improve its overall look, efficiency, and functionality. When building a new site, it’s important to look into what is going to work well for your particular site and your brand’s needs. It’s possible to have more than one installed, and they …
What Are The Best WordPress SEO Plugins for 2020? Read More »
Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …
What Are Effective Tactics For Landing Pages In 2020? Read More »
Digital marketers know that SEO is more important now than ever before. You need to take control of your SEO performance from the start and fix any problems in order to stay caught up in the SEO game. Being savvy in the marketing industry means completing more SEO tasks in less time. Load Time Many …
Although link building has been around for a while, there is still confusion about it. SEO is an everchanging industry and what used to work may not work this day in age. There are still myths to how links work in terms of SEO, and what they can do for a site, some of these …
For as long as SEO has been around, so have keywords and targeting tactics. Many choose to focus on the quality of their website’s content as well as context, but we have to determine what keywords or topics to be well-positioned for. That being said, there are a ton of great tools, processes, and resources …
How Can I Choose the Right Keywords to Optimize For? Read More »
SEO is ever-changing and reinventing itself. Google and other search engines are trying to become the end destination for its users, and this will become an important trend going into the new year. We need to find ways to stay up-to-date and effective with this framework made by Google. Zero-Click Searches More than half of …
Small Business Content Optimization There are over 28 Million Small businesses in the United States. If you own a small business that is seeing exponential growth, it is important to keep that momentum going by actively engaging with your audience as well as continually posting and creating new content on your site. If you are …
Search engine optimization is very important for websites, including blogs, to show up in searches among their targeted audiences. Along with useful content to make yourself an industry professional in users’ minds, there are many ways blogs can help you rank high on search engines. Regularly adding new blog posts creates new content for Google …
A website may experience significant SEO penalties, lower page ranking, and other detrimental effects on search optimization because of keyword stuffing. But to find these site penalties you’ll need to first audit your pages through analytics tools and software. If you find that your website is suffering from keyword and content penalties, then you may …
