optimization

email marketing

What You Should Include In Your Email Marketing Campaign

Email marketing is a powerful tool to include in your SEO and SEM strategies. It is a direct line of communication and a cost-effective way to other traditional marketing channels. This blog post will explain what content should be included in your email marketing plan and how you can see the results. Content Included In […]

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4 Ways to Use Google Analytics for Content Ideas

When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results.   Create Variations on Popular Content Naturally, we want our

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Optimize Google Business Profile To Increase Awareness

In order to succeed nowadays in business, you must have a strong online presence. The more you make customers aware of your products and services, the more likely they are to choose you. Maintaining and monitoring your online channels can be a daunting task, but it is critical in raising awareness for your business. With

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Ecommerce Website

Conversion Optimization 101 for Digital Marketing

Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar

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google stories

Google Recommends Video, High-Quality Images onto Google Web Stories

Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content

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What are the Top Reasons That My Site Loses Keyword Rankings?

Keyword rankings and optimization are a focal point for most search engine marketers and digital marketing teams. Capturing high keyword spots are the bread and butter of any successful SEO campaign since the objective is to highlight users’ main search queries on Google and other search engines. However, building cornerstone content and keyword-friendly content is

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question mark ripped through paper

Should You Optimize Your Site For Questions?

People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial

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Wordpress

What Are The Best WordPress SEO Plugins for 2020?

Plugins for WordPress are tools that can be added to your WordPress site to improve its overall look, efficiency, and functionality. When building a new site, it’s important to look into what is going to work well for your particular site and your brand’s needs. It’s possible to have more than one installed, and they

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landing page optimization

What Are Effective Tactics For Landing Pages In 2020?

Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what

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