optimization

Ecommerce Website

Conversion Optimization 101 for Digital Marketing

Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …

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google stories

Google Recommends Video, High-Quality Images onto Google Web Stories

Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …

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What are the Top Reasons That My Site Loses Keyword Rankings?

Keyword rankings and optimization are a focal point for most search engine marketers and digital marketing teams. Capturing high keyword spots are the bread and butter of any successful SEO campaign since the objective is to highlight users’ main search queries on Google and other search engines. However, building cornerstone content and keyword-friendly content is …

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question mark ripped through paper

Should You Optimize Your Site For Questions?

People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial …

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Wordpress

What Are The Best WordPress SEO Plugins for 2020?

Plugins for WordPress are tools that can be added to your WordPress site to improve its overall look, efficiency, and functionality. When building a new site, it’s important to look into what is going to work well for your particular site and your brand’s needs. It’s possible to have more than one installed, and they …

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landing page optimization

What Are Effective Tactics For Landing Pages In 2020?

Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …

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Small Business Optimization

Optimizing Content For Small Business

Small Business Content Optimization There are over 28 Million Small businesses in the United States. If you own a small business that is seeing exponential growth, it is important to keep that momentum going by actively engaging with your audience as well as continually posting and creating new content on your site. If you are …

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Why is My Site Penalized for Keyword Stuffing?

A website may experience significant SEO penalties, lower page ranking, and other detrimental effects on search optimization because of keyword stuffing. But to find these site penalties you’ll need to first audit your pages through analytics tools and software. If you find that your website is suffering from keyword and content penalties, then you may …

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conversion increase

Advanced Image Optimization: The Blur Up Technique

In today’s world image optimization is an increasingly important feature of websites.  With most users on their phones using a slow 3g connection, optimizing your images is make or break.  To make things worse, our users’ attention spans are getting shorter, and their expectations are getting higher.  They spend most of their time using sites …

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google my business

Could Google My Business Quotes Add Meaningful Search Conversion Channels?

Google My Business offers businesses both large and small a more targeted method for attracting local consumers, garnering online visitors, and ultimately getting more conversions. But did you know that Google is rolling out new features that may provide even more conversion paths for businesses of all sizes? According to Search Engine Journal and other …

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