When a business rolls out a new product or service or decides on an important new goal, they often turn to landing pages to help them launch and reach their market. Of course, one of the most cost effective ways to do so is to get this page found on Google, which brings us to …
Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …
Conversion Optimization 101 for Digital Marketing Read More »
Landing pages are some of the most important content items you’ll need on your website. Well-written and optimized digital content helps search engines attract your ideal customers and users to your website. High-converting landing pages are built to help maximize your marketing goals: whether it is building awareness or increasing purchases. If you’re already dedicated to …
What Are My Landing Page’s Most Important Statistics & KPIs? Read More »
Even though they seem simple, landing pages might be a complicated topic for an owner of a site that doesn’t work in SEO or digital marketing in general. What is considered a landing page, and what doesn’t? Is it every page you land on? What about Landing Pages in Google Analytics? Can you optimize them …
