Brand awareness is when customers and visitors not only come across your business, but they remember it. The greater the brand awareness, the more people who are remembering your logo, services, and/or products. Brand awareness is a broad term, but it encompasses everything from social media views to website conversions. It refers to how aware …
Competitor analysis is an integral part of understanding your industry’s landscape. By analyzing your competition, you can further develop your product or service, learn about what makes your target market tick, and optimize based on findings. For marketers, a great way to do this is to analyze your competitor’s websites. As a business, having a …
Businesses are trying to squeeze every ounce of marketing power out of their digital campaigns in 2020. The challenges associated with COVID-19 and digital marketing, along with pre-existing competition, makes it even harder to earn the top keyword results and get your content ranked on targeted searches. Businesses that begin to notice their website starting …
Why are my competitor’s blogs and content ranking above mine? Read More »
At Boston Web Marketing, one of the most common questions that we recieve is this: “How are people finding my website.” SEO managers and search specialists may have also heard other variations as well. “What is my best keyword?” “Where are my users coming from?” “What ultimately drives my website traffic?” Answering those questions and …
Ranking strong for common, general keywords is difficult, especially if your business is newer or on the small side. Using long-tail keywords is a great way to go if you want to build your traffic and conversions fast (and with less effort). While picking the right long-tail keywords isn’t always easy, it doesn’t have to …
Keyword research is a significant SEO practice that allows us to find the best set of keywords that will allow our websites to grow their organic search traffic. Along with the assistance of the brand, keywords are also the basis for how content will be formulated, along with how link building and social media campaigns …
Choosing the right keywords for your website can feel daunting when your search engine optimization performance and website traffic depend on it. There are thousands of different words and word combinations to choose from. Choosing the right combinations can be the difference between being a top page result versus the second or third page. If …
3 Keyword Research Tactics to Help Improve Search Rankings Read More »
Digital marketers know that SEO is more important now than ever before. You need to take control of your SEO performance from the start and fix any problems in order to stay caught up in the SEO game. Being savvy in the marketing industry means completing more SEO tasks in less time. Load Time Many …
For as long as SEO has been around, so have keywords and targeting tactics. Many choose to focus on the quality of their website’s content as well as context, but we have to determine what keywords or topics to be well-positioned for. That being said, there are a ton of great tools, processes, and resources …
How Can I Choose the Right Keywords to Optimize For? Read More »
Businesses of all sizes need to add specific keywords to their website pages to help search engines index their website, attract the right users, and create an overall stronger SEO prescience for their site. If you have already started placed well-researched keywords on your web pages, then you’re already off to a great start. However, …
I Put Keywords On My Website, But Why Isn’t My Search Volume Increasing? Read More »
This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on …
Advanced Keyword Research Practices to Boost Content Read More »
