keyword research

A picture of a keyboard with a magnifying glass over it, used to represent search engine optimization

How Can I Recover Lost Traffic From A Google Algorithm Update?

The practice of search engine optimization is one that is constantly changing! This is especially the case when it comes to Google – it uses a wide variety of algorithms to assemble its search engine results pages, and these algorithms are updated frequently to help cater better to the user experience. One such change came […]

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location based search results

How To Use Service Area Pages For A Storefront Location

Using a service area page effectively can pose many benefits for your storefront. Whether your business sells products or services, using service area pages can be extremely effective. Targeting specific areas around your storefront can lead to more conversions and more people willing to travel to your business. This blog will discuss the benefits of

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ecommerce SEO

How Can SEO Help My E-Commerce Business?

SEO can significantly benefit your e-commerce business by increasing visibility and ranking higher in search engine results pages (SERPs). By optimizing your content and website structure, you can attract more targeted traffic to your site and increase your chances of converting visitors into customers. Additionally, a well-executed SEO strategy can help you build trust and

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How Can I Increase Awareness For My Brand?

Brand awareness is when customers and visitors not only come across your business, but they remember it. The greater the brand awareness, the more people who are remembering your logo, services, and/or products. Brand awareness is a broad term, but it encompasses everything from social media views to website conversions. It refers to how aware

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competitor analysis graphic

3 Tips When Analyzing Competitors Websites

Competitor analysis is an integral part of understanding your industry’s landscape. By analyzing your competition, you can further develop your product or service, learn about what makes your target market tick, and optimize based on findings. For marketers, a great way to do this is to analyze your competitor’s websites. As a business, having a

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content marketing

Why are my competitor’s blogs and content ranking above mine?

Businesses are trying to squeeze every ounce of marketing power out of their digital campaigns in 2020. The challenges associated with COVID-19 and digital marketing, along with pre-existing competition, makes it even harder to earn the top keyword results and get your content ranked on targeted searches. Businesses that begin to notice their website starting

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Letters spelling Keyword with arrows pointing towards it

How Are People Finding My Website?

At Boston Web Marketing, one of the most common questions that we recieve is this: “How are people finding my website.” SEO managers and search specialists may have also heard other variations as well. “What is my best keyword?” “Where are my users coming from?” “What ultimately drives my website traffic?” Answering those questions and

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keyword research

3 Keyword Research Tactics to Help Improve Search Rankings

Choosing the right keywords for your website can feel daunting when your search engine optimization performance and website traffic depend on it. There are thousands of different words and word combinations to choose from. Choosing the right combinations can be the difference between being a top page result versus the second or third page. If

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keyword research graphic with concepts

I Put Keywords On My Website, But Why Isn’t My Search Volume Increasing?

Businesses of all sizes need to add specific keywords to their website pages to help search engines index their website, attract the right users, and create an overall stronger SEO prescience for their site. If you have already started placed well-researched keywords on your web pages, then you’re already off to a great start. However,

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keywords

Advanced Keyword Research Practices to Boost Content

This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on

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