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How to Increase Your Social Media Following: A Beginner’s Guide

Facebook, Instagram, Social Media, Social Media Management / Lily Pillsbury

Growing your social media following is essential for creating meaningful online connections, increasing brand awareness, and ultimately achieving your business goals. Whether you’re a business owner looking to grow your Instagram following or just exploring how to gain followers organically, a strategic approach can help you succeed. At Boston Web Marketing, we help businesses across […]

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Instagram Carousels, Reels, and Stories: Which One Is Right for Your Brand?

Instagram, Social Media / Kristina Galvin

Instagram offers businesses multiple streams to reach their audience, but not every format works the same. At Boston Web Marketing, we help brands choose the right mix of content to grow followers, boost engagement, and drive leads. Continue reading to learn how Carousels, Reels, and Stories stack up. What Are Instagram Carousel Posts and Why

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The Best Type of Content for Each Social Media Platform

What Type of Content Performs Best on Each Social Media Platform?

2025 Trends, Digital Marketing, Facebook, Frequently Asked Questions, Instagram, Meta Business Suite, Social Media, X / Kristina Galvin

When it comes to social media, not all content is created equal. What works well on one platform might fall flat on another. If you’re a business owner trying to reach your audience online, it’s essential to understand the strengths of each platform so you can tailor your content for maximum engagement. Continue reading for

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The Benefits To Posting Stories On Instagram For Your Business

Blogs, Digital Marketing, Images, Marketing, Mobile, Social Media, Target Audience / Rebecca Polsky

There are many ways to reach your audience via digital marketing. Social media is one of those ways where you can promote your business. It can be free, or you can have paid or sponsored posts to reach a larger audience. Instagram is a social media platform allowing companies to reach their audience quickly and

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How Can You Make The Most Out Of User-Generated Content?

FAQ, News, Social Media, User Generated Content / Lily Pillsbury

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain

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How Are Social Media Channels Changing in 2022?

Advice, Content, FAQ, Frequently Asked Questions, Ideas, Social Media, Trending, Trends / Lily Pillsbury

Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity

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Choosing The Best Social Media Platforms For Your Business

Marketing, Social Media / Brittany Bushlow

Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms

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Creating Social Media Content That Builds Your Brand

Blogs, Marketing, Social Media / Brittany Bushlow

Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some

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Do Social Media Contests Work?

Frequently Asked Questions, Ideas, Social Media / Tyler Masone

Social media contests all over the place. With the competition for attention on social media at an all-time high, the struggle to keep your following is real. Consistently posting content may not be enough to retain your current users, but Tweeting, “Who wants to win an iPad?” will surely get you a few new followers

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3 C’s of Instagram for Business: Content, Consistency, Creativity

Ideas, Social Media / Katie Kierce

3 C’s of Instagram for Business: Content, Consistency, Creativity Since its emergence, Instagram has been growing into an extremely prominent social platform. With the rising popularity of Instagram Stories, IGTV, and expansion of advertising opportunities, Instagram for Businesses is becoming a great place to build your brand, reach desired segments and boost results. This platform

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Properly Using Hashtags on Facebook

Blogs / Brittany Bushlow

Facebook is in fact the biggest social network, but it isn’t usually the first place you’d think of to use hashtags. People typically don’t use them there, maybe because they might seem to ruin your reach and engagement. Although, tagged posts perform better than those that aren’t tagged. Using hashtags on Facebook can help promote

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Does Social Media Influence Your SEO?

Blogs, Social Media / Brittany Bushlow

Social media is a very important and necessary part of any given marketing strategy, especially in the year 2020. It’s also a huge part of SEO strategy. Social media has risen into insane popularity, and will continue to do so. Google and other search engines aren’t ignoring social media, so you shouldn’t either! Even recent

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