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How Can You Make The Most Out Of User-Generated Content? 

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …

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How Are Social Media Channels Changing in 2022?

Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity …

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social media

Choosing The Best Social Media Platforms For Your Business

Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms …

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social media

Creating Social Media Content That Builds Your Brand

Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …

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3 C’s of Instagram for Business: Content, Consistency, Creativity

Since its emergence, Instagram has been growing into an extremely prominent social platform. With the rising popularity of Instagram Stories, IGTV, and expansion of advertising opportunities, Instagram for Businesses is becoming a great place to build your brand, reach desired segments and boost results. This platform is particularly beneficial for visual brands, with the business objective …

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Social Media

Using Social Media Scheduling Tools To Boost Your Business

Social media is rapidly becoming one of the most important customer retention & interaction tools that a business’ has at its disposal. This is important to note because as social media rises in popularity, so will social media scheduling services to make the job easier. Publicizing your services and communicating with clients about their needs …

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Instagram Shopping Features

Is Sponsored Influencer Content Losing Its Engagement Potential?

Sponsored content shared by content influencers, celebrities, and other high-clout promoters is very common on social media. Instagram, one of the fastest growing social media platforms, is the most likely platform where users will see influencer content. This trend of influencer content is at an all-time high across multiple social media platforms, video content, corporate …

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Social Media

What Social Media Platforms Should My Business Use?

Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …

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Facebook Camera

In early April, 2012, Facebook purchased the photo sharing app Instagram for a whopping $1 Billion. Many wondered if this was a move to eliminate Instagram from the Twitter-sphere, but it wasn’t. No one was quite sure why Facebook made the purchase and why for so much. However, with Facebook’s May 24th announcement of Facebook …

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