A man types at his laptop next to a tablet. The screen reads "content strategy", which is a big part of SEO and topical authority.

What Is Topical Authority?

When you first start planning out your SEO strategy, writing content should come to you naturally and easily. After a while, though, it may be tricky to find ways to keep your work fresh. You want to still accomplish the same goals while you’re writing: getting more traffic to your website while answering the most …

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