You may have heard of the increasingly popular artificial intelligence program, ChatGBT. The chatbot has several interesting uses- from writing out recipes in a matter of seconds to telling short stories about a topic of your choosing. In the world of Search Engine Optimization (SEO), generating content is an ever-important aspect of increasing your site’s …
What Are the Cons of Using AI-Generated Content for SEO? Read More »
Alt-Text is an optional component for online content but it should never be neglected. Alt-Text can serve many benefits and should be utilized whenever the option presents itself. Here is what website owners should keep in mind in an effort to write the best Alt-text possible. Understand The Purpose Of Alt-Text Alt-Text serves multiple purposes …
To utilize your page titles and meta descriptions for SEO, you should follow some specific guidelines to make them stand out among your competitors. When writing your page titles and meta descriptions, the rules to follow are simple yet effective, and making sure they are well-optimized helps drive traffic. Page titles and meta descriptions are HTML codes found …
Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see. Google algorithms can …
Why Is It Important to Monitor Google Algorithms? Read More »
Google’s extensive performance and user-focused updates for keyword rankings continue to scale with new AI search engine enhancements that align online shopping, e-commerce, search appearance, and query accuracy, according to the search engine giant. AI Powered Search Engine Enhancements The company’s Keyword blog explains that new search enhancements through artificial intelligence (AI) aim to provide even more …
Google Emphasizes AI Support with Complex Search Engine Queries, Learning Needs Read More »
In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …
How do I find a “Google Expert” within a digital marketing agency? Read More »
Implementing appropriate keywords, ensuring that your business information is accurate across the web, and having high-quality content are all important factors for SEO. However, when you put so much time and effort into making sure everything is accurate, you may be wondering, how do mistyped queries impact search performance? Will search engines be able to …
Does Google Auto-Correct Spelling Mistakes about My Business Information? Read More »
Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …
How to Create Productive and Efficient SEO Audits Read More »
On our digital marketing blog, we talk a lot about maintaining page rankings and results on Google and other search engines. The solutions and suggestions we provide all align with Google’s ranking factors and specifically Google search algorithms. Whenever a user types in a keyword phrase on a search engine, Google’s extremely advanced and constantly …
Having something removed can mean a variety of different things to different people. And when it comes to Google, sometimes truly removing what already exists on the internet can be virtually impossible. However, if your business wants to remove information that is appearing on Google that in unhelpful or potentially dangerous for your business, there …
From technical issues to changes in Google’s algorithm, there are many factors to consider when seeing a drop in website traffic. Since there is such a range, it can be challenging to detect the specific reason. This guide will help you determine some on-page and off-page SEO factors that may contribute to a drop in …
Search engine optimization (SEO) and digital marketing requires consistent as well as thoughtful updates that help search engines identify your customer’s primary keywords they use when looking for products and services. Content writing, technical optimization, and social updates are always useful in any digital marketing campaign, but it is always crucial to remember that link …
Are Backlinks and Off-Page Citations Still Useful for SEO? Read More »
This May, Google plans to provide ranking boosts to websites based on performance. This is great news for newer websites or newly designed websites. For years the age of a website and the number of links pointing to a website has been a core factor in how a website ranks. This has given an unfair …
Google’s Plan To Provide Ranking Boosts Based On Core Web Vitals Read More »
Google has announced a rollout of new features including new mobile website snippets intended to help users verify the credibility of online content, which may impact search engine ranking and search engine interactions. The Keyword blog explained that new user features specifically include a new menu to explore the source of search results will allow users to …
Google Rolls Out Additional Website Snippets, Website Verification UX Beta Read More »
2021 has already started, which makes it the perfect time to begin building a checklist of search engine optimization needs for your business. As discussed previously on the BWM blog, new SEO trends and initiatives for the year ahead include optimizing your online search results with videos, voice search, and other innovative search methods. But …
Google has responded to an anti-trust lawsuit filed by the Justice Department, challenging the lawsuit by stating that quality updates on the Search platform are beneficial to small businesses and local economies. The initial arguments by Google also suggest that any restrictions on their search engine development would conversely harm businesses. The lawsuit is not …
Google Responds with Challenges of Recent Anti-Trust Lawsuit Read More »
Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …
Google Recommends Video, High-Quality Images onto Google Web Stories Read More »
Google has announced the launch of a WordPress plugin that integrates Google Web Stories into the WordPress CMS, which runs parallel to other Web Stories enhancements for search engine placement. The new updates allow SEO experts to add more dynamic visual content onto their websites directly. The new plugin called Web Stories for WordPress allows …
Google Web Stories Integrated into WordPress CMS Read More »
Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based …
Everything You Need to Know About Google Discover Read More »
Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …
Google Rolls Out New Campaign Manager 360 for Google Ads Read More »
