Google

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Google Emphasizes AI Support with Complex Search Engine Queries, Learning Needs

Google’s extensive performance and user-focused updates for keyword rankings continue to scale with new AI search engine enhancements that align online shopping, e-commerce, search appearance, and query accuracy, according to the search engine giant. AI Powered Search Engine Enhancements The company’s Keyword blog explains that new search enhancements through artificial intelligence (AI) aim to provide even more …

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How do I find a “Google Expert” within a digital marketing agency?

In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …

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Does Google Auto-Correct Spelling Mistakes about My Business Information?

Implementing appropriate keywords, ensuring that your business information is accurate across the web, and having high-quality content are all important factors for SEO. However, when you put so much time and effort into making sure everything is accurate, you may be wondering, how do mistyped queries impact search performance? Will search engines be able to …

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How to Create Productive and Efficient SEO Audits

Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …

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How Does Google Rank My Website and Keywords?

On our digital marketing blog, we talk a lot about maintaining page rankings and results on Google and other search engines. The solutions and suggestions we provide all align with Google’s ranking factors and specifically Google search algorithms. Whenever a user types in a keyword phrase on a search engine, Google’s extremely advanced and constantly …

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How Can I Remove Specific Content From Google?

Having something removed can mean a variety of different things to different people. And when it comes to Google, sometimes truly removing what already exists on the internet can be virtually impossible. However, if your business wants to remove information that is appearing on Google that in unhelpful or potentially dangerous for your business, there …

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Are Backlinks and Off-Page Citations Still Useful for SEO?

Search engine optimization (SEO) and digital marketing requires consistent as well as thoughtful updates that help search engines identify your customer’s primary keywords they use when looking for products and services. Content writing, technical optimization, and social updates are always useful in any digital marketing campaign, but it is always crucial to remember that link …

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Google’s Plan To Provide Ranking Boosts Based On Core Web Vitals

This May, Google plans to provide ranking boosts to websites based on performance. This is great news for newer websites or newly designed websites. For years the age of a website and the number of links pointing to a website has been a core factor in how a website ranks. This has given an unfair …

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Google Rolls Out Additional Website Snippets, Website Verification UX Beta

Google has announced a rollout of new features including new mobile website snippets intended to help users verify the credibility of online content, which may impact search engine ranking and search engine interactions. The Keyword blog explained that new user features specifically include a new menu to explore the source of search results will allow users to …

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Google Responds with Challenges of Recent Anti-Trust Lawsuit

Google has responded to an anti-trust lawsuit filed by the Justice Department, challenging the lawsuit by stating that quality updates on the Search platform are beneficial to small businesses and local economies. The initial arguments by Google also suggest that any restrictions on their search engine development would conversely harm businesses. The lawsuit is not …

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Google Recommends Video, High-Quality Images onto Google Web Stories

Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …

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Google Web Stories Integrated into WordPress CMS

Google has announced the launch of a WordPress plugin that integrates Google Web Stories into the WordPress CMS, which runs parallel to other Web Stories enhancements for search engine placement. The new updates allow SEO experts to add more dynamic visual content onto their websites directly. The new plugin called Web Stories for WordPress allows …

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Everything You Need to Know About Google Discover

Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based …

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PPC

Google Rolls Out New Campaign Manager 360 for Google Ads

Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …

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Maps

Google Maps View Now Highlights COVID-19 Hotspots

Google is releasing a new Google Maps views that allow users to view COVID-19 hotspots in the area. Research assistance from Johns Hopkins University, the New York Times, Wikipedia, and other authoritative sources allowed the Google Maps team to highlight emerging and nearby COVID-19 outbreaks. Sujoy Banerjee, a Product Manager for Google Maps, explains that …

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New Google Search & News Quality Updates Rolled Out

Google has announced that new quality updates in Google Search and Google News are likely to impact the quality of results found for users, which means that search engine optimization will need to be a key part of any digital marketing strategy. According the the Google Keyword blog, Google’s latest changes aim to overhaul the search …

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PPC

How To Build A Successful Intent-Focused PPC Campaign

The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …

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What Should I Know About Mobile-First Indexing?

In September, all websites will be switched over to mobile-first indexing. What do you need to do to prepare? What will happen to your ranking? Here are some facts to know about mobile-first indexing. Mobile-First Indexing Google first announced this back in March of 2018. In March of 2020, they announced that it would be …

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