If you ask a business owner and an SEO professional what the most important goal of search engine optimization is, they would likely give you two conflicting answers. The business owner would say that the main goal is to increase their business through conversions, while the SEO specialist would say it’s about being as noticeable …
How To Determine Why Your Google Rankings Have Plummeted Read More »
One of the trickiest parts of adapting an SEO strategy for your business is being prepared for sudden changes in the search engine. Google undergoes algorithm changes a few times per year to adjust and adapt to the way that people search. Their latest update is a perfect example of that trend! Google has recently …
What You Need To Know About Google’s New Retail Search Feature Read More »
Google’s Search ranking factors have been modified in recent years to include more factors (and potential penalties for spam-driven website) but a recent blog post from the Search team explains that images, frequent content updates, and keyword variations are the still at the top for the most important ranking factors. Experienced search engine optimization experts …
Rich Detailed Content, Images, & Keyword Variation Still Primary Google Search Factors Read More »
A high-profile and sensitive subject like COVID-19 has warranted an extensive response from Google to improve the access and quality of information for prevention efforts. The COVID response reflects other changes that Google has implemented to improve access to factual and high-quality information for all search engine users, which emphasizes the need for accurate and …
How COVID-19 Outreach Reflects Google’s Latest Search Quality Controls Read More »
Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used …
Google Search Context, Fact Checks Highlight Content Writing Importance Read More »
If you website experiences content penalties from Google Search for tactics such as keyword stuffing, then you may need to carefully audit your site’s content and apply the proper fixes ASAP! Google Search continually rolls out both major and minor algorithmic updates to help improve user engagement, search query quality, and improve the overall search …
What are the Main Google Search Content Penalties? Read More »
Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam. …
Google is ever changing their search engine optimization (SEO) tactics and we’ve been hearing about mobile first indexing for a while now. What this means is that Google will mostly be using and looking at the mobile version of websites instead of how the website appears on the desktop. Google’s top priority is user experience, …
The war of words in the search industry in 2013 has started with a bang. There is little love lost between the giants of the technology, internet, and search industries. Billion dollar lawsuits are thrown around just as quickly as harsh words, and there are a lot of harsh words. There are several intriguing plots …
