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Rich Detailed Content, Images, & Keyword Variation Still Primary Google Search Factors

Google’s Search ranking factors have been modified in recent years to include more factors (and potential penalties for spam-driven website) but a recent blog post from the Search team explains that images, frequent content updates, and keyword variations are the still at the top for the most important ranking factors. Experienced search engine optimization experts …

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How COVID-19 Outreach Reflects Google’s Latest Search Quality Controls

A high-profile and sensitive subject like COVID-19 has warranted an extensive response from Google to improve the access and quality of information for prevention efforts. The COVID response reflects other changes that Google has implemented to improve access to factual and high-quality information for all search engine users, which emphasizes the need for accurate and …

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Google Search Context, Fact Checks Highlight Content Writing Importance

Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used …

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What are the Main Google Search Content Penalties?

If you website experiences content penalties from Google Search for tactics such as keyword stuffing, then you may need to carefully audit your site’s content and apply the proper fixes ASAP! Google Search continually rolls out both major and minor algorithmic updates to help improve user engagement, search query quality, and improve the overall search …

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If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers

Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam. …

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