In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, […]
google search optimization
2021 has already started, which makes it the perfect time to begin building a checklist of search engine optimization needs for your business. As discussed previously on the BWM blog, new SEO trends and initiatives for the year ahead include optimizing your online search results with videos, voice search, and other innovative search methods. But
Imagine you’re out for a stroll and want to pick up some Thai food for yourself. You open up your web browser and you type in “Thai food” or “Thai food near me.” You’ll notice that there’s an immediate list of businesses that sell Thai food within your proximity. That’s because Google’s algorithms have created
Semantic search is a data retrieval process utilized by search engines to return the most relevant search results. It concentrates on the meaning behind search queries rather than traditional keyword matching. The terminology comes from a branch of linguistics called semantics, which is involved with the study of meaning. Here are some things to know
If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers
Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam.