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How To Determine Why Your Google Rankings Have Plummeted

If you ask a business owner and an SEO professional what the most important goal of search engine optimization is, they would likely give you two conflicting answers. The business owner would say that the main goal is to increase their business through conversions, while the SEO specialist would say it’s about being as noticeable …

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The Higher the Better: Google Author Ranks

Most small business owners are directly responsible for the performance of their website, social media, and online marketing campaigns.  If this is the case then Google considers you an author.  The recent updates to Google’s Author Rank means you can now claim and get credit for the content that you wrote for your website, blog, …

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