Google Maps optimization is the direct answer to businesses struggling to get found on Google in local searches. An optimized Google Business Profile serves as your digital storefront, crucial for driving foot traffic and online engagement. This is especially true for businesses, both in a central hub like Boston and nationwide, where potential customers are […]
Tips to Help Your Business Show Up More on Google Maps Read More »
Are you familiar with the EAT principle in SEO? It’s actually an acronym standing for Expertise, Authoritativeness and Trustworthiness. While this isn’t a direct ranking factor, Google takes all three of these principles into consideration when organizing a search engine results page. In order to make your website stand out from the competition, you should
Do’s and Don’ts Of Improving Your Website’s EAT Principle Read More »
If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you
How to Optimize Your Business for Multiple Locations? Read More »
Since a more visible online presence is a key driver in SEO and your online marketing strategy, many businesses wonder about how to get customers to write good online reviews of their product or service. There is only one really good answer: make whatever it is that you provide, good. While it is much more
How do you get positive online reviews? Read More »
Those bad links can cause some SEO nightmares for webmasters and Google’s Disavow Tool was a step in the right direction to help. Unfortunately, it’s not perfect either. Those of us who have submitted a list of links to Google have been left wondering about what happens next. How long does it take? Were all
Google to confirm disavowed links? Read More »
Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best, may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select
Google+ Pages Offer More Useful Information Read More »
I’m sure many of you have been following or at least hearing about the dispute between Google and its competitors brought before the Federal Trade Commission, which sparked an investigation into Google’s tactics and search algorithms to decide whether or not they had been violating antitrust and anticompetition laws. Microsoft whose search engine Bing, is
What Google’s Victory Means for Future SEO Read More »
Over the past year, Bing has begun to make some major changes to the way they perform searches, specifically with the introduction of the Social Sidebar. This social sidebar lets you know about writers that know the most about the topic you are searching for, as well as friends that are talking about this topic
Bing Continues to Improve Social Sidebar Read More »
In the grand scheme of the social media world, Google+ is still the underdog in terms of age as well as total users, but having the upper hand in its ability to dominate search results can put it ahead of the pack. Google+ was designed with this objective in mind, and when following various tips
Google+ Strengths in SEO Read More »
In the effort to gather as well as contribute to the latest news and information in the online marketing industry, most people remain reliant on Twitter, LinkedIn and Facebook networks. However, one should not forget about Google+, as this particular platform provides some of the best circles for marketers and business owners alike to follow.
Google+ Circles to Follow Read More »
We hear it all the time: you should be part of social networks if you are looking to promote your company or brand. Social Media Management is one of the several key components involved in a successful SEO endeavor, but simply being a member of Facebook, Twitter or Google+ is not the real objective: it
Make Online Activity an Offline Conversation Read More »
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