google+ optimization

A visual display of the EAT checklist, with expertise highlighted in red, authority in yellow, and trustworthiness in green.

Do’s and Don’ts Of Improving Your Website’s EAT Principle

Are you familiar with the EAT principle in SEO? It’s actually an acronym standing for Expertise, Authoritativeness and Trustworthiness. While this isn’t a direct ranking factor, Google takes all three of these principles into consideration when organizing a search engine results page. In order to make your website stand out from the competition, you should …

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How to Optimize Your Business for Multiple Locations?

If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …

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Google+ Pages Offer More Useful Information

Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best,  may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select …

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What Google’s Victory Means for Future SEO

I’m sure many of you have been following or at least hearing about the dispute between Google and its competitors brought before the Federal Trade Commission, which sparked an investigation into Google’s tactics and search algorithms to decide whether or not they had been violating antitrust and anticompetition laws. Microsoft whose search engine Bing, is …

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Promote your business with Google Offers for Mobile (for free)

The latest way to optimize your Google places page is to create a Google Offer. Google recently began offering a free Google Offers promotion for businesses. If you have your Google Places page claimed you can now create an ad with Google Offers. The advertisement will display on Google Maps for Android and other Google …

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