How Do I Turn On & Use the ‘Book with Google’ Feature for My Business? ‘Book with Google’ is a tool that makes it easy for customers to schedule appointments directly through Google Search, Google Maps, or Google Assistant. By eliminating extra steps in the booking process, it helps businesses attract more clients, increase conversions, […]
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Google Maps optimization is the direct answer to businesses struggling to get found on Google in local searches. An optimized Google Business Profile serves as your digital storefront, crucial for driving foot traffic and online engagement. This is especially true for businesses, both in a central hub like Boston and nationwide, where potential customers are
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‘Near me’ searches are one of the most powerful tools for local businesses to attract new customers. When someone quickly searches for products or services in their area, Google Maps displays results that meet their immediate needs. To rank higher in Google Maps, businesses should focus on strategies that improve their visibility, credibility, and relevance.
How Do You Rank Higher in Google Maps for ‘Near Me’ Searches? Read More »
Adding social media links to your Google My Business profile is vital as it allows customers to find and engage with your business across multiple platforms easily. You can showcase your brand, share updates and promotions, and interact with your customers in real-time by including links to your social media profiles. This can build customer
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Word-of-mouth is one of the most powerful marketing methods to date. What customers say about your business through Google reviews is much more important to potential customers than what you have to say. This is why it is critical to have consistent and frequent positive reviews on your Google My Business page. Due to the
Google Reviews: Why They’re Important & How To Gain More Read More »
Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business.
What Google Tools Should You Use in 2022? Read More »
In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to
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Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties
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Paid ads across search engines and social media platforms are a great way to generate web traffic and leads when executed properly, but many small business owners are looking to optimize their online presence while spending the least amount of money possible. Luckily, with several free platforms available across mediums, you can generate plenty of
What Free Online Platforms Should Your Business Be Using? Read More »
A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part. What is a local Knowledge
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Google’s goal is to understand what users are searching for and yielding them the most relevant results. In terms of products, services, and companies in general, Google wants to recommend businesses that will do well by its users. Since its inception, the search engine has expanded its capabilities and now lets businesses list their company
Should You Respond to Negative Reviews on Google My Business? Read More »
New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19. Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via
Are you leveraging Support Links on Google My Business? Read More »
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