Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business. …
In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to …
Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties …
Fake Reviews, Fraudulent Content on Google Maps Leads to Significant SEO Penalties Read More »
Paid ads across search engines and social media platforms are a great way to generate web traffic and leads when executed properly, but many small business owners are looking to optimize their online presence while spending the least amount of money possible. Luckily, with several free platforms available across mediums, you can generate plenty of …
What Free Online Platforms Should Your Business Be Using? Read More »
A local Knowledge Panel, which Google refers to as a “Business Profile,” acts as your business’ personal area on the search results page. Unlike brand Knowledge Panels, claiming one is pretty straightforward, but optimizing it to bring in customers, answer questions, and support your business is the real challenging part. What is a local Knowledge …
Google’s goal is to understand what users are searching for and yielding them the most relevant results. In terms of products, services, and companies in general, Google wants to recommend businesses that will do well by its users. Since its inception, the search engine has expanded its capabilities and now lets businesses list their company …
Should You Respond to Negative Reviews on Google My Business? Read More »
New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19. Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via …
Are you leveraging Support Links on Google My Business? Read More »
Google continues to provide local SEO support for businesses by rolling out a variety of features to help users get services through digital channels. Recently, Google has uniquely supported healthcare providers, such as hospitals, primary care offices, and urgent care centers, by rolling out virtual visit conversions and COVID-19 info fields on Google My Business. …
Healthcare Providers Should Leverage New COVID-19 Google My Business Tools Read More »
Google has recently rolled out new updates for Google My Business to help businesses feature new digital conversions, COVID-19 Updates, and Information, and provide featured posts. The new features are likely to help businesses address major operational challenges during the pandemic and provide accessible ways for consumers to purchase goods and services. This is just …
COVID-19, Virtual Transaction Call-to-Action Updates Live on Google My Business Read More »
Google My Business plays a major role in a business’s ranking factor for local and regional search results, and GMB Posts can help play an even bigger role! A Google My Business profile will help increase businesses’ digital presence and increase exposure regarding clients looking for their products or services. While many business owners have …
This day in age, there are so many options for marketing your business online. A vast majority of potential customers still use Google to find businesses local to them. Around 80% of searches with “local intent” result in a conversion. So, how do you grab the attention of local users? Why is Marketing Important for Google …
Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results) is key for a successful digital marketing campaign, which means that any business …
In terms of your business’s online presence, your Google My Business listing is just as important as your website itself. Maintaining an optimized Google My Business listing can mean the difference between a potential customer visiting your location or overlooking your business completely. Since Google My Business is a free tool, there is no reason …
How Can I Optimize My Google My Business Listing? Read More »
For businesses with multiple locations, local SEO can provide some of the best benefits when it comes to any type of marketing. Being able to get your businesses to show up in Google Maps and on page 1 of the search engine results page for local searches can drive phone calls, walk-in customers, and overall, …
Social media is a very important and necessary part of any given marketing strategy, especially in the year 2020. It’s also a huge part of SEO strategy. Social media has risen into insane popularity, and will continue to do so. Google and other search engines aren’t ignoring social media, so you shouldn’t either! Even recent …
Having a properly optimized Google My Business listing is not only essential to a business’s search engine optimization, but also to make sure that potential customers are seeing the right information about a company in searches. Often times when a Google My Business listing is available, customers will make a judgement about a business before …
Easy Ways to Optimize Your Google My Business Listing Read More »
Google My Business offers businesses both large and small a more targeted method for attracting local consumers, garnering online visitors, and ultimately getting more conversions. But did you know that Google is rolling out new features that may provide even more conversion paths for businesses of all sizes? According to Search Engine Journal and other …
Could Google My Business Quotes Add Meaningful Search Conversion Channels? Read More »
As you may have heard by now, Google+ is shutting down permanently and both individuals and businesses alike won’t be able to interact on the platform after April 2019. The end of Google+ opens a variety of opportunities for businesses to market themselves to consumers and improve local SEO via Google My Business (GMB). The simplest …
What are the Main Differences Between Google My Business & Google+ Read More »
