Regular search results aren’t the only thing your business should be aiming to appear on! Having your business featured on any of Google’s widgets dramatically increases your chances for good visibility. One of the most influential widgets is Google Maps! Google Maps tends to appear before most results on a search engine results page. If …
Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties …
Fake Reviews, Fraudulent Content on Google Maps Leads to Significant SEO Penalties Read More »
Google is releasing a new Google Maps views that allow users to view COVID-19 hotspots in the area. Research assistance from Johns Hopkins University, the New York Times, Wikipedia, and other authoritative sources allowed the Google Maps team to highlight emerging and nearby COVID-19 outbreaks. Sujoy Banerjee, a Product Manager for Google Maps, explains that …
Google Maps View Now Highlights COVID-19 Hotspots Read More »
Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19. As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …
Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps? Read More »
This day in age, there are so many options for marketing your business online. A vast majority of potential customers still use Google to find businesses local to them. Around 80% of searches with “local intent” result in a conversion. So, how do you grab the attention of local users? Why is Marketing Important for Google …
Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results) is key for a successful digital marketing campaign, which means that any business …
Google announced that they have updated their quality guidelines for local business pages. You can find the all the information about the update here, but here are a few tips to make sure you’re doing the right things: 1) No more descriptors allowed in your listing 2) Two or more brands who share the same …
How To Make Your Google Maps/Local Business Page Meet Quality Guidelines Read More »
While a strong Google Places listing can be a great way to rank your business for local searches on the search engine results pages (SERPS), what happens if you want to be found in other locations as well? Google is pretty strict about listings that are unverifiable and even if you set up an actual …
Last week Google Maps was officially released in the Apple App Store. After a disastrous release of Apple Maps with the new iOS 5 which prompted an apology by Apple’s CEO, it was only a matter of time until Google released their own map application since they were no longer Apple’s default map. The app …
Apple Store Re-Releases Google Maps for Apple Products Read More »
When Google converted all Google Places pages to Google Plus Local there was a completely new layout of the page. However, the verification process for Google Plus Local remained the same. After the shift from of Google Places to Google Plus Local was rolled out, I expected Google to eventually combine Business Pages with Local …
The Importance of Google Places – The old mentality of Search Engine Optimization (SEO) was to place a bunch of long tail keywords, meta descriptions, and page titles and wait until Google crawled your site. You may have noticed recently that Google is blending in your Google Places’ page in organic results. Google, much to …
