Google Maps

Maps

Fake Reviews, Fraudulent Content on Google Maps Leads to Significant SEO Penalties

Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties …

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Maps

Google Maps View Now Highlights COVID-19 Hotspots

Google is releasing a new Google Maps views that allow users to view COVID-19 hotspots in the area. Research assistance from Johns Hopkins University, the New York Times, Wikipedia, and other authoritative sources allowed the Google Maps team to highlight emerging and nearby COVID-19 outbreaks. Sujoy Banerjee, a Product Manager for Google Maps, explains that …

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Small business SEO

Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps?

Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19.  As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …

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google my business

Why Isn’t My Business Appearing on Google Maps?

Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results)  is key for a successful digital marketing campaign, which means that any business …

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How To Make Your Google Maps/Local Business Page Meet Quality Guidelines

Google announced that they have updated their quality guidelines for local business pages.  You can find the all the information about the update here, but  here are a few tips to make sure you’re doing the right things: 1) No more descriptors allowed in your listing 2) Two or more brands who share the same …

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