If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …
How to Optimize Your Business for Multiple Locations? Read More »
Google announced that they have updated their quality guidelines for local business pages. You can find the all the information about the update here, but here are a few tips to make sure you’re doing the right things: 1) No more descriptors allowed in your listing 2) Two or more brands who share the same …
How To Make Your Google Maps/Local Business Page Meet Quality Guidelines Read More »
Since a more visible online presence is a key driver in SEO and your online marketing strategy, many businesses wonder about how to get customers to write good online reviews of their product or service. There is only one really good answer: make whatever it is that you provide, good. While it is much more …
What is the first thing users see when they find you on a social media site? Your cover photo. Kind of like those sayings about first impressions, you want to get it right. Here are some tips for creating your perfect cover photo. Size matters. Pixel size that is. If your image is too large …
Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best, may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select …
Another day, another new set of social media statistics. According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the world, 20% of all visitors to sites across the web in December came through Facebook and Pinterest. Those are pretty big numbers and considering that Pinterest is still a fairly new kid on …
Facebook and Pinterest: Strong Referral Traffic Sources Read More »
Content rules the roost these days when it comes to ranking well in search results. If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1) Remember that when most people initiate a search, they are asking a question – regardless …
How to leverage your website content for SEO results Read More »
In case there was any doubt that social media remains a powerful marketing tool, here are some numbers that may inspire you to get your business more active online. According to the Pew Research Center, 72% of adults online are on social networks. Even more interesting is the fact that 42% of those folks use …
One of the great benefits to social media is getting your name and product out there, but if you use it correctly you can also capture data that could help your business. Unlike strict feedback measures like surveys or comment cards, social media will be a much less focused way to capture client feedback so …
Use social media to analyze trends and customer issues Read More »
If you want to get consumers to find your business today, a web presence is critical, but how do you make sure you get the best out of that new site you built? Here are some tips that may help you out. First of all, make sure that people can find the site. You can …
While a strong Google Places listing can be a great way to rank your business for local searches on the search engine results pages (SERPS), what happens if you want to be found in other locations as well? Google is pretty strict about listings that are unverifiable and even if you set up an actual …
Recently Google has removed the “More Results Near…” option in the Google local search result in an effort to improve the search experience. Google still lists local listings organically in search results but no longer with the option to find more business listings near by. When the link was still an option it could be …
Not to be mean, but if I am looking at a web site or a product or a sign that’s plastered with social media icons, I normally think, “ugh.” Why would I should I care about what you’re doing there and take the time out of my day to follow you or visit your other …
Yelp has always been the King when it comes to filtering reviews. Yelp uses an algorithm that is supposed to figure out if the review is legitimate or if it is a phony review, like the owner of a store creating a fake Yelp account to write reviews for his own business. Yelp has never …
Google+ Local Begins to Filter Legitimate Reviews Read More »
Recently I have dealt with two clients that have encountered problems since Google+ Local and Google+ Business Pages have apparently merged. My problem is that Google combined listings for two completely different businesses. In one case the Business Name and Phone Number were incorrect. In another a different company’s business listing completely replaced mine. These …
When Google converted all Google Places pages to Google Plus Local there was a completely new layout of the page. However, the verification process for Google Plus Local remained the same. After the shift from of Google Places to Google Plus Local was rolled out, I expected Google to eventually combine Business Pages with Local …
