Adding social media links to your Google My Business profile is vital as it allows customers to find and engage with your business across multiple platforms easily. You can showcase your brand, share updates and promotions, and interact with your customers in real-time by including links to your social media profiles. This can build customer […]
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If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you
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Google announced that they have updated their quality guidelines for local business pages. You can find the all the information about the update here, but here are a few tips to make sure you’re doing the right things: 1) No more descriptors allowed in your listing 2) Two or more brands who share the same
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Since a more visible online presence is a key driver in SEO and your online marketing strategy, many businesses wonder about how to get customers to write good online reviews of their product or service. There is only one really good answer: make whatever it is that you provide, good. While it is much more
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What is the first thing users see when they find you on a social media site? Your cover photo. Kind of like those sayings about first impressions, you want to get it right. Here are some tips for creating your perfect cover photo. Size matters. Pixel size that is. If your image is too large
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Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best, may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select
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Another day, another new set of social media statistics. According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the world, 20% of all visitors to sites across the web in December came through Facebook and Pinterest. Those are pretty big numbers and considering that Pinterest is still a fairly new kid on
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Content rules the roost these days when it comes to ranking well in search results. If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1) Remember that when most people initiate a search, they are asking a question – regardless
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In case there was any doubt that social media remains a powerful marketing tool, here are some numbers that may inspire you to get your business more active online. According to the Pew Research Center, 72% of adults online are on social networks. Even more interesting is the fact that 42% of those folks use
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One of the great benefits to social media is getting your name and product out there, but if you use it correctly you can also capture data that could help your business. Unlike strict feedback measures like surveys or comment cards, social media will be a much less focused way to capture client feedback so
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If you want to get consumers to find your business today, a web presence is critical, but how do you make sure you get the best out of that new site you built? Here are some tips that may help you out. First of all, make sure that people can find the site. You can
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While a strong Google Places listing can be a great way to rank your business for local searches on the search engine results pages (SERPS), what happens if you want to be found in other locations as well? Google is pretty strict about listings that are unverifiable and even if you set up an actual
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