It’s one of the most frustrating aspects of trying to put together a successful SEO strategy – finding an error with seemingly no way to solve it. Sometimes, when you publish new content to your website, Google will attempt to index it to add it to your sitemap. However, there are a few things that […]
When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results. Create Variations on Popular Content Naturally, we want our
You can’t have a successful SEO strategy without the proper analytics to back it up! Website analytics are the backbone of your business’s SEO work, as they provide the blueprint from where you can adjust your strategy. However, this doesn’t mean that analytics are foolproof! Spam traffic and bots have the potential to screw with
If you’ve logged into your Google Analytics account within the past few weeks, you’ll likely have noticed a blue reminder popup along the top of the page. It contains the news that some people were expecting: starting in July of 2023, Universal Analytics will be phased out to make Google Analytics 4 the primary analytics
Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business.
If you own and operate a small-medium sized business, knowing the ins and outs of your website likely on your long to-do list. Luckily, there are many ways to get insight into your website and its users without needing to be a tech professional. One such tool is Google Analytics (GA). Continue reading to find
Google Analytics provides marketers with a plethora of data sets and tools that provide valuable insight on website performance; and when interpreted correctly, can provide business owners with real-time data on their website. Some datasets may be easier to understand but it can be tricky to comprehend this information and use it to take action
Google Analytics is an important tool to track your website’s performance. To make the most of Google Analytics, you must have a good understanding of the terms within the program. Analytics uses many terms that are hard to understand if you don’t have a full grasp on the necessary terms. Once you understand a
How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data
By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of
If you’ve gone in to Google Webmasters to check your site’s information lately you may have noticed something interesting: It has not updated. Don’t worry about this being a problem with your site, it seems to be a universal issue. Currently, there is no information available after February 10, so that’s a full week without data.
For those of you having trouble negotiating deciphering the messages you receive from Google Webmasters, help is on the way. A messaging update is coming! John Mueller of Google said that messages from Google Webmasters Tools, particularly some discussing the disavow tool, are getting some work done. Users have complained about how they find these
You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case
Google offers more than analytics for you to gage the success of your website and any SEO work you are doing. Webmasters Tools is also available and offers a wealth of information for those who know what to look for. Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune
Most businesses are confident that they have a good website, but sadly the search engines don’t always agree and you may never seem to appear in the search rankings where you think you should. Do you think you follow the guidelines to maintaining a good website? Matt Cutts of Google wants to hear from you.
Nowadays, with smart phones and tablets everywhere, more and more people are likely to find your business using a mobile device. Given that there is a bit more immediacy to mobile searches (I want a restaurant now or I really need those BBQ tongs today), you want to make sure that yours is the business
Let’s first recap the “Not Provided” statistic. Google secure search is designed to product your search criteria from programs that want to capture this data for marketing purposes. This allows marketers to better understand your search habits and better market themselves to fit your search criteria. When secure search was launched, those using the system
Now that you understand the traffic source overview to your site, the next report to analyze is the content overview report. Google analytics generates reports after it tracks specific data to show how visitors engage with your websites content using metrics. The date tracked is the page that a visitor enters and exits a site on,
When analyzing your SEO performanceGoogle analytics is one of the most useful tools. Analytics can tell you much about traffic to your site and one of the most important things is the keywords used to find your site. But if you do check your analytics you might notice a large portion of your traffic coming