GA4, also known as Google Analytics 4, is a tool that all business owners should use to track conversions on their website and where these conversions are coming from. The more insight you can gather about how users interact with your website, the better equipped you are to make informed decisions about your marketing and […]
How Can I Use GA4 to Track Which Pages Led Users to Submit a Contact Form? Read More »
Identifying & Filtering Out Spam Traffic in Google Analytics 4 As a business owner, managing your online presence requires juggling a lot of different hats. Despite the efforts that you put in, you need to have a gauge of how you’re performing! It helps you to determine what you’re doing correctly and what needs to
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It’s one of the most frustrating aspects of trying to put together a successful SEO strategy – finding an error with seemingly no way to solve it. Sometimes, when you publish new content to your website, Google will attempt to index it to add it to your sitemap. However, there are a few things that
Why Is My Content Discovered But Not Indexed in GSC? Read More »
When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results. Create Variations on Popular Content Naturally, we want our
4 Ways to Use Google Analytics for Content Ideas Read More »
You can’t have a successful SEO strategy without the proper analytics to back it up! Website analytics are the backbone of your business’s SEO work, as they provide the blueprint from where you can adjust your strategy. However, this doesn’t mean that analytics are foolproof! Spam traffic and bots have the potential to screw with
How To Stop Bots From Affecting Your Referral Traffic Read More »
If you’ve logged into your Google Analytics account within the past few weeks, you’ll likely have noticed a blue reminder popup along the top of the page. It contains the news that some people were expecting: starting in July of 2023, Universal Analytics will be phased out to make Google Analytics 4 the primary analytics
How Is Google Analytics 4 Different From Universal Analytics? Read More »
Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business.
What Google Tools Should You Use in 2022? Read More »
If you own and operate a small-medium sized business, knowing the ins and outs of your website likely on your long to-do list. Luckily, there are many ways to get insight into your website and its users without needing to be a tech professional. One such tool is Google Analytics (GA). Continue reading to find
How Important Is Google Analytics To Your Business? Read More »
Google Analytics provides marketers with a plethora of data sets and tools that provide valuable insight on website performance; and when interpreted correctly, can provide business owners with real-time data on their website. Some datasets may be easier to understand but it can be tricky to comprehend this information and use it to take action
What Are Important Metrics In Google Analytics? Read More »
Google Analytics is an important tool to track your website’s performance. To make the most of Google Analytics, you must have a good understanding of the terms within the program. Analytics uses many terms that are hard to understand if you don’t have a full grasp on the necessary terms. Once you understand a
What Terms Should I Know To Understand Google Analytics? Read More »
How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data
How utilizing Google Analytics can help your business grow Read More »
By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of
How Much Will Google’s Mobile-friendly Update Effect My Traffic? Read More »
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