google analytics

analytics

What Are Important Metrics In Google Analytics?

Google Analytics provides marketers with a plethora of data sets and tools that provide valuable insight on website performance; and when interpreted correctly, can provide business owners with real-time data on their website. Some datasets may be easier to understand but it can be tricky to comprehend this information and use it to take action …

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website analytics

How utilizing Google Analytics can help your business grow

How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data …

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How Much Will Google’s Mobile-friendly Update Effect My Traffic?

By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …

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How to maximize your SEO work using Google’s Webmaster Tools

Google offers more than analytics for you to gage the success of your website and any SEO work you are doing.   Webmasters Tools is also available and offers a wealth of information for those who know what to look for.  Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune …

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Google Not Provided Numbers on the Rise with Chrome Secure Search

Let’s first recap the “Not Provided” statistic. Google secure search is designed to product your search criteria from programs that want to capture this data for marketing purposes. This allows marketers to better understand your search habits and better market themselves to fit your search criteria. When secure search was launched, those using the system …

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What Google Analytics Is Saying About Your Content? Part Two

Now that you understand the traffic source overview to your site, the next report to analyze is the content overview report. Google analytics generates reports after it tracks specific data to show how visitors engage with your websites content using metrics. The date tracked is the page that a visitor enters and exits a site on, …

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