google algorithm

A person typing at a laptop with an illustration of a caution sign above the keyboard, meant to signify the presence of scams or spam

How Important Are Google’s Spam Updates?

The Importance Of Google’s Spam Updates A well-conducted SEO strategy takes even the smallest considerations into account. The way people search for the things they need online is constantly changing, and business owners need to stay ahead of the curve if they want to reap the fruits of a bountiful SEO harvest. Google makes periodic […]

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What To Do If Your Website Had A Sudden Drop in Traffic

If your website experiences a sudden drop in traffic, this can signify many things. It may be SEO-related, resulting from a drop in referral traffic, or indicative of a shift in user search behavior. By pinpointing the cause of your traffic loss, you can start to turn things around with a few modifications. How To

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questions from a website from an faq page to help customers learn important information and get business website to top of google search results and into featured snippets by optimizing questions and answers with keywords

FAQ Pages: What Questions to Include & How They Help Grow Website Traffic

FAQ pages are a valuable part of your website for both visitors and search engines. Not only do they provide potential and returning customers with important information about your services, but they also drive traffic and increase your website’s visibility in search results. The questions you include are crucial to the effectiveness of your FAQ

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A close up view of a desk with a notepad and pen. The notepad reads with the acronym for SERP, or search engine results page.

How Can I Rank On Google’s Rich Snippets?

One of the trickiest parts regarding SEO strategies is knowing that some of your competitors are doing the same things that you are! Especially when it comes to page one of search results, it can get crowded at the top. However, organic search content isn’t the only thing that populates the first page! Other than

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A picture of a keyboard with a magnifying glass over it, used to represent search engine optimization

How Can I Recover Lost Traffic From A Google Algorithm Update?

The practice of search engine optimization is one that is constantly changing! This is especially the case when it comes to Google – it uses a wide variety of algorithms to assemble its search engine results pages, and these algorithms are updated frequently to help cater better to the user experience. One such change came

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How To Determine Why Your Google Rankings Have Plummeted

If you ask a business owner and an SEO professional what the most important goal of search engine optimization is, they would likely give you two conflicting answers. The business owner would say that the main goal is to increase their business through conversions, while the SEO specialist would say it’s about being as noticeable

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Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

What You Need To Know About The Google Reviews Update

You should know by now that the landscape of search engine optimization is constantly changing. Google continually rolls out new updates to better cater to the user experience, and these updates can affect any of the dozens of algorithms that make up Google’s search model. One such update was recently completed earlier this month, and

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An illustration of a search engine results page with a magnifying glass hovering by the top left of the screen.

Why Aren’t The Links I Want Showing Up In Google Search Results?

Search engine optimization is a process that sometimes leaves more questions than answers. Google’s algorithms are constantly changing and updating to reflect a user experience undergoing the same process. Much of this uncertainty can lead to problems that you aren’t sure how to solve. One of the biggest problems that you’ll likely run into is

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Why Is It Important to Monitor Google Algorithms?

Every business owner that is online should understand the importance of SEO and how it can be impacted by Google algorithms. SEO in itself is the process of increasing your presence on search engine results pages, therefore, increasing your business’ awareness. The stronger your SEO, the more traffic your website will see.  Google algorithms can

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