Google’s not provided statistic has been a prominent topic of conversation in the SEO world for some time. Since October of 2011 when “Google Dark” was born, we have seen a steady increase in the number of searches that are listed as not provided. There are websites such as www.notprovidedcount.com , that guesstimate when not …
Last week Google announced that it will be rolling out a new perspective for how their quality scores are reported. In a post, Google noted that they “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”. Google was quick to note that the …
You’re running an AdWords campaign for your business to get greater exposure to internet searchers, but what searches are actually working the best for you? AdWords now provides information on the search terms use by people when your business is displayed as a search result. A new feature available through AdWords displays the actual keywords …
Google Adwords can be a great addition to your SEO Campaign driving traffic for competitive or obscure keywords. There are three great, yet simple ways to optimize your Adwords campaign using Adwords Extensions. I recommend using the Location Extension, the Call Extension and the Sitelinks Extension. Using all three of these extensions will make your …
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A recent study which included over 3,800 social media marketers found that those in the social media marketing field are much more likely to incorporate SEO into their efforts rather than PPC (pay per click) advertising. While neither of these options were the number one choice as an additional marketing application (email being the top …
Social Media Marketing: SEO vs. PPC | SEO Boston Read More »
