Short-form video content is becoming increasingly popular across the Internet. Many social media apps seem to have their own variation of it – Instagram has reels, Facebook has shorts, and Snapchat has viral stories to view each day. One of Google’s biggest assets, YouTube, has an alternative to this approach as well in YouTube Shorts. …
YouTube Shorts Updated Its Advertising: What You Need To Know Read More »
Getting the proper SEO strategy for fueling conversions to your business can take a wide variety of forms. There are plenty of moving parts that all play a significant role in getting the leads you need! Google Ads is a platform that has long been established but, like their search algorithms, is constantly evolving to …
The Google algorithms aren’t the only ones undergoing constant change! Google Ads also undergoes performance improvements to help both advertisers and consumers. Google Marketing Live kicked off yesterday, which is the annual event Google hosts to promote new improvements to their algorithms. The focus of the presentation was largely on Ads, and there are a …
What You Need To Know About The New Google Ads Changes Read More »
Do you ever wonder why Google is always making updates to their algorithms and programs? It’s because the user experience is always changing, and Google needs to account for those changes! When it comes to eCommerce search, Google’s way of thinking is no different. Google Merchant Center was launched in 2020 with the aim to …
How Does Google Merchant Center Help eCommerce Search? Read More »
When you’re constructing your SEO strategy, there are several measures that you can take to improve your website’s visibility. If you want to get results quickly, setting up a campaign on Google Ads or Facebook Ads is a great way of making that happen! In order to have success on both of these platforms, however, …
Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment. Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …
Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights Read More »
In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …
How do I find a “Google Expert” within a digital marketing agency? Read More »
Doing research when marketing your business is vital. Simply put, engaging in marketing activities for your business, whether large or small, is like shooting in the dark without due diligence. It comes down to understanding your target audience and potential customers. When members of your marketing team or agency engage in consumer research, they can …
Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …
Google Rolls Out New Campaign Manager 360 for Google Ads Read More »
The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …
How To Build A Successful Intent-Focused PPC Campaign Read More »
Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …
Google Ad Manager 2019 Review for PPC Specialists Read More »
Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …
Google Releases New Anchor Banners to Optimize Mobile PPC Read More »
Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and company outlets, that allow Pay-Per-Click (PPC) Managers to customize how they report and monitor Ad performance. The new APIs may be beneficial for managers running advanced PPC efforts, as well as digital marketing experts that need customized reporting solutions. What …
Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring? Read More »
Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …
Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign? Read More »
