Google Ads

PPC vs. SEO: Which Strategy Should You Use First When Launching a New Business?

Digital Marketing, Google Ads, Organic Search, Pay Per Click, PPC, SEO /

Deciding between PPC and SEO is one of the first marketing choices you’ll face when launching your new business. PPC, or pay-per-click advertising, offers instantaneous visibility, while SEO, or search engine optimization, builds sustainable online growth over time. Balancing the two depends on your business model, goals, and budget. But how do you decide where […]

PPC vs. SEO: Which Strategy Should You Use First When Launching a New Business? Read More »

Logos for YouTube shorts

YouTube Shorts Updated Its Advertising: What You Need To Know

Blogs, Google, Google Algorithm, Marketing /

Short-form video content is becoming increasingly popular across the Internet. Many social media apps seem to have their own variation of it – Instagram has reels, Facebook has shorts, and Snapchat has viral stories to view each day. One of Google’s biggest assets, YouTube, has an alternative to this approach as well in YouTube Shorts.

YouTube Shorts Updated Its Advertising: What You Need To Know Read More »

An illustration of a man's hand tapping onto a touchpad screen. On the screen you can see an article with a big red ad next to it, which is what the person is tapping.

What You Need To Know About The New Google Ads Changes

Blogs, E-Commerce, Google, Marketing /

The Google algorithms aren’t the only ones undergoing constant change! Google Ads also undergoes performance improvements to help both advertisers and consumers. Google Marketing Live kicked off yesterday, which is the annual event Google hosts to promote new improvements to their algorithms. The focus of the presentation was largely on Ads, and there are a

What You Need To Know About The New Google Ads Changes Read More »

An illustration of a woman on a laptop, with the screen enlarged to reveal an eCommerce search engine results page. A small shopping cart image can be seen below the computer.

How Does Google Merchant Center Help eCommerce Search?

Blogs, Content, E-Commerce, Google, Google Algorithm, PPC, SEO /

Do you ever wonder why Google is always making updates to their algorithms and programs? It’s because the user experience is always changing, and Google needs to account for those changes! When it comes to eCommerce search, Google’s way of thinking is no different. Google Merchant Center was launched in 2020 with the aim to

How Does Google Merchant Center Help eCommerce Search? Read More »

A visual graphic with a computer window displaying generic ads. A mouse can be seen at the bottom right corner and cash can be seen at the bottom left. This graphic is meant to visualize paid advertisements on search engines.

How Do Google Ads and Facebook Ads Differ?

Facebook Ads, FAQ, Frequently Asked Questions, Google, Marketing, SEO /

When you’re constructing your SEO strategy, there are several measures that you can take to improve your website’s visibility. If you want to get results quickly, setting up a campaign on Google Ads or Facebook Ads is a great way of making that happen! In order to have success on both of these platforms, however,

How Do Google Ads and Facebook Ads Differ? Read More »

Google Ads on a Phone Screen

Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights

Blogs, Google, Marketing, Optimization, Pay Per Click, PPC /

Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment.  Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts

Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights Read More »

premier google partner

How do I find a “Google Expert” within a digital marketing agency?

Google, Innovation, Marketing, Optimization /

In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses,

How do I find a “Google Expert” within a digital marketing agency? Read More »

people walking in the street with sun setting

Does My Business Need To Do Consumer Research?

FAQ, Frequently Asked Questions /

Doing research when marketing your business is vital. Simply put, engaging in marketing activities for your business, whether large or small, is like shooting in the dark without due diligence. It comes down to understanding your target audience and potential customers.  When members of your marketing team or agency engage in consumer research, they can

Does My Business Need To Do Consumer Research? Read More »

PPC

Google Rolls Out New Campaign Manager 360 for Google Ads

Google, Marketing, Optimization, Pay Per Click, Technology /

Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a

Google Rolls Out New Campaign Manager 360 for Google Ads Read More »

PPC

How To Build A Successful Intent-Focused PPC Campaign

Blogs, Content, Google, Pay Per Click, Voice Search /

The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and

How To Build A Successful Intent-Focused PPC Campaign Read More »

Get your free website SEO Audit

You’re just a few easy steps away from your complimentary website SEO audit.

Close This Window

Contact Boston Web Marketing

Call Us
857.526.0096
Email Us
sales@getfoundquick.com
Our Office
1 McKinley Square, Boston, MA, 02109
Close this window