GA4

computer screen showing organic traffic growing

What Percentage of Your Website Traffic Should Come from Organic Search?

Breaking Down Your Website Traffic Data Creating a marketing plan to grow your business’ online presence can be overwhelming. Knowing exactly what to prioritize and where to start is a difficult task, especially if you’re just trying to get your business off the ground. If you’re looking at your analytics accounts and scratching your head […]

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sales funnel showing customer journey

How to Identify What Call to Actions You Should Be Tracking as Conversions

Tracking data is an essential aspect of creating and tracking any marketing strategy. Whether you’re just starting your business, or hoping to more effectively track your business’ success, it is vital to set up your analytics tracking correctly. Deciding what conversions you want to set for your business may be something you have never considered

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What You Should Know About The Switch to GA4

Google Analytics has launched what they claim to be “the future of analytics.” As of July 1, Universal Analytics is a thing of the past, and all websites should be migrated to GA4. Google Analytics 4 allows website owners to measure traffic, engagement, conversions, and more on any application they rely on. One of the

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