GA4

tracking a conversion path of a user from when they discover the website to what pages they visited and their intent up to filling out a contact form to complete a key event in ga4 google analytics

How Can I Use GA4 to Track Which Pages Led Users to Submit a Contact Form?

GA4, also known as Google Analytics 4, is a tool that all business owners should use to track conversions on their website and where these conversions are coming from. The more insight you can gather about how users interact with your website, the better equipped you are to make informed decisions about your marketing and […]

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computer screen showing organic traffic growing

What Percentage of Your Website Traffic Should Come from Organic Search?

Breaking Down Your Website Traffic Data Creating a marketing plan to grow your business’ online presence can be overwhelming. Knowing exactly what to prioritize and where to start is a difficult task, especially if you’re just trying to get your business off the ground. If you’re looking at your analytics accounts and scratching your head

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sales funnel showing customer journey

How to Identify What Call to Actions You Should Be Tracking as Conversions

Tracking data is an essential aspect of creating and tracking any marketing strategy. Whether you’re just starting your business, or hoping to more effectively track your business’ success, it is vital to set up your analytics tracking correctly. Deciding what conversions you want to set for your business may be something you have never considered

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What You Should Know About The Switch to GA4

Google Analytics has launched what they claim to be “the future of analytics.” As of July 1, Universal Analytics is a thing of the past, and all websites should be migrated to GA4. Google Analytics 4 allows website owners to measure traffic, engagement, conversions, and more on any application they rely on. One of the

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