FAQ

When Do Internal Links Negatively Affect SEO for My Business?

Internal links are an important part of SEO for your website. They help to grow your website by directing search engine crawlers to new pages on your site. They also help to boost the ranking of those pages on the search engine results pages (SERPs). However, if you use internal links in excess or create …

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How Do “Near Me” Searches Affect Conversion Rates for My Business?

Whether your business rates highly for popular keywords and search terms nationally, it is also important to strategize your SEO for local schema as well. By doing so, you can increase the chances your business will be found through a “near me” search, resulting in a higher number of completed goals and potential customers. Depending …

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How Do I Submit An XML Sitemap to Google?

Submitting an XML sitemap to Google Search Console, is key to allowing users to find your business and learn about your services to maximize your conversion rates. By uploading your sitemap, Google is able to read the content included on each of your webpages and rank it for relevant search results pages. Without this essential …

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Can Google Search Console Help My Business?

Google Search Console was created to help companies track, sustain, and troubleshoot their website by utilizing metrics related to Google’s Search Engine Results Page. If a company wants to see where they rank, their traffic data, and other key ranking factor elements, GSC is a free service offered by Google that can be used to …

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How Can I Increase Social Media Engagement Organically?

The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …

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Should You Optimize Your Site For Questions?

People frequently use awkward language and phrasing when searching for an answer to a question because they want to get Google to understand what they are saying. This phenomenon is known as “keyword-ese”. This writing style has developed because Google had some problems understanding the meaning of conversational or complicated queries. Here are some beneficial …

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FAQ

Should I Add An FAQ To My Website?

What is an FAQ? Excellent question! A Frequently Asked Question page functions as a resource or tool to provide potential clients with upfront information on your business. This can include hours of operation, services provided, and regions where you operate. This can greatly increase the odds that a client calls as all of this information spread …

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How Do I Use Keywords?

Keywords can help businesses make sure they are reaching target audiences and creating relevant content. When maintaining your brand’s online presence, you should make sure you are adequately utilizing keywords according to product, industry & location. You should also avoid keyword stuffing – overuse of keywords in your content can negatively impact your rankings. Here …

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Social Media

What Social Media Platforms Should My Business Use?

Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …

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Why Should Your Business Be Using Social Media?

Although personal use of Twitter, Instagram, Facebook, and other social media platforms is a part of everyday life, many businesses do not see the benefit of maintaining an active presence across platforms. Social media, however, is a crucial way to improve your company’s overall search engine optimization and increase your conversion rate. The benefits of …

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How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate?

Cybersecurity is one of the fastest trending terms you’ll likely see across multiple industries. With the increasing threat of advanced ransomware and malware, securing any online properties should be a priority for you business. Additionally, investing in solid website security can lead to an increase in your SEO rankings. But what should you do first …

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