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What Social Media Platforms Should My Business Use?

Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …

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How to Boost Engagement on Your Business Facebook Page

Alright, you just received one of  those regular Facebook page update emails and you see the dreaded red font with the “-” in front of the People Engaged category.  What to do?  Here are some tips to help boost those engagement numbers and get people interested again. Don’t forget that Facebook is called social media …

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How to Target Facebook Content to Your Desired Audience

Facebook advertising offers some great options to the business owner in terms of targeting  the desired audience for your product or service. Think about “who” you really want to look at your content.  Who are the potential buyers?  Where are they?  What circles do they move in that could create a wider distribution for your …

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Are Facebook Events Working for You?

Business owners who use Facebook to promote their product or services now have a new tool in their pockets to measure effectiveness. Many business Facebookers create events on their pages to promote upcoming sales, functions, or events to their followers.  Now Facebook has added insights to the actual event information for promoters to see how effective …

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How to Erase Your Stalking Activities on Facebook

Okay, so some people can get a little carried away checking up on other people like employees, exes, and business competitors online. While technically only you have access to your search history, leave your page up and unsecured and the info is fair game. Here is how your erase the history of your inquisitive past: …

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How to Write a Good Post for Your Business Facebook Page

If you have a Facebook page set up for your business, and you should, you want to make sure that your posts are effective and help to promote your brand or product.   Here are some ideas for making the best of your posts. 1) Make the content engaging.  Talk about things that are interesting to …

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Facebook Outpaces Twitter for Referral Traffic

Here is another good  reason to keep your business Facebook page active and up-to-date: it really can bring you a lots of web traffic.  Some new numbers are in that show that Facebook, on average, drives more than 20% of the traffic to the typical website.    According to a recent report from Shareaholic, Facebook trumps …

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Facebook and Pinterest: Strong Referral Traffic Sources

Another day, another new set of social media statistics.  According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites  around the world,  20% of all visitors to sites across the web in December came through Facebook and Pinterest.  Those are pretty big numbers and considering that Pinterest is still a fairly new kid on …

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How to leverage your website content for SEO results

Content rules the roost these days when it comes to ranking well in search results.  If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1)      Remember that when most people initiate a search, they are asking a question – regardless …

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