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How Can You Make The Most Out Of User-Generated Content? 

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …

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How Are Social Media Channels Changing in 2022?

Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity …

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Choosing The Best Social Media Platforms For Your Business

Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms …

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Creating Social Media Content That Builds Your Brand

Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …

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The Do’s and Don’t’s of Facebook Strategy

Social media can act as a platform for increasing brand awareness among a target audience, creating authenticity and engaging with existing and potential leads. More and more, small businesses are finding that the interaction with themselves and customers is increasing on Facebook. When using Facebook for business, companies ask, how can I maximize my potential? …

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Social Media

Using Social Media Scheduling Tools To Boost Your Business

Social media is rapidly becoming one of the most important customer retention & interaction tools that a business’ has at its disposal. This is important to note because as social media rises in popularity, so will social media scheduling services to make the job easier. Publicizing your services and communicating with clients about their needs …

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Social Media

What Social Media Platforms Should My Business Use?

Social media is one of the most effective free marketing tools available, and once you realize where it is useful for your business, you might decide to allocate funds for paid posting & advertising. In order to be most effective with your brand’s social media presence, it is important to first determine which platforms you …

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How to Boost Engagement on Your Business Facebook Page

Alright, you just received one of  those regular Facebook page update emails and you see the dreaded red font with the “-” in front of the People Engaged category.  What to do?  Here are some tips to help boost those engagement numbers and get people interested again. Don’t forget that Facebook is called social media …

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How to Target Facebook Content to Your Desired Audience

Facebook advertising offers some great options to the business owner in terms of targeting  the desired audience for your product or service. Think about “who” you really want to look at your content.  Who are the potential buyers?  Where are they?  What circles do they move in that could create a wider distribution for your …

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