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e-commerce

Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs. …

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Could Google’s Latest Digital Retailer Acquisition Boost E-Commerce SEO?

Google has entered 2020 with another digital acquisition that could help small businesses improve their online visibility and generate e-commerce transactions with greater efficiency, per the search engine giant’s latest news update. According to the Keyword blog, Google has agreed to acquire Pointy, an eCommerce that allows retailers to quickly publish their inventories online. The move comes …

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Bing PPC

Why You Should Consider Amazon for Your PPC Efforts

If you own an e-commerce store, or sell products online across various platforms, then you likely use the typical PPC channels for driving traffic to your store such as Google, Bing, maybe even Facebook. However, there is a new king in paid traffic when it comes to e-commerce products, and it boasts some considerable advantages …

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