A visual display of the EAT checklist, with expertise highlighted in red, authority in yellow, and trustworthiness in green.

Do’s and Don’ts Of Improving Your Website’s EAT Principle

Are you familiar with the EAT principle in SEO? It’s actually an acronym standing for Expertise, Authoritativeness and Trustworthiness. While this isn’t a direct ranking factor, Google takes all three of these principles into consideration when organizing a search engine results page. In order to make your website stand out from the competition, you should […]

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