digital marketing Archives - Boston Web Marketing

PPC vs. SEO: Which Strategy Should You Use First When Launching a New Business?

Digital Marketing, Google Ads, Organic Search, Pay Per Click, PPC, SEO / Lily Pillsbury

Deciding between PPC and SEO is one of the first marketing choices you’ll face when launching your new business. PPC, or pay-per-click advertising, offers instantaneous visibility, while SEO, or search engine optimization, builds sustainable online growth over time. Balancing the two depends on your business model, goals, and budget. But how do you decide where […]

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Choosing Your Partner in Growth: A Guide to Finding the Right Digital Marketing Agency

AEO, AI, Artificial Intelligence, Digital Marketing, FAQ, Local Search Optimization, Pay Per Click, PPC, SEO, Social Media / Lily Pillsbury

A digital marketing agency can be a vital partner, providing the expertise to grow your online presence and achieve your business objectives. For business owners, selecting the right team is a critical decision that impacts everything from website traffic to lead generation. As a full-service digital marketing company based in Boston, we have seen firsthand

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Why Brand Consistency Matters and How to Build It

Brand Consistency, Branding, Content Marketing, Digital Marketing, Google, Local Search Optimization, Marketing, Off-Page SEO, Rebrand, Reputation Management, Social Media, Website / admin

A solid brand image is essential in building and promoting your business. Brand consistency is how you deliver messages and should always align with your core values. Typically, brand consistency refers to how cohesive your content is across all channels — website, social media, newsletters, etc. This is important as customers are unlikely to trust

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A man drawing increasing analytics from the year 2024 to 2025

Is Hiring a Marketing Company Better than Doing It In-House?

Advice, FAQ / Jacob Berrios

When you begin your marketing journey, an important decision is whether to hire a company or gain a new hire to start doing it in-house. Both of these methods have pros and cons, but in this article, we will focus more on the benefits of hiring a marketing company. Many people are unsure whether to

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wooden building blocks showing positive trend

Reasons Why Your Digital Marketing Strategy May Not Be Performing

Digital Marketing, E-Commerce, FAQ, Frequently Asked Questions, GA4, KPIs, Marketing, Optimization, SEO / Alyssia

Digital marketing is a critical aspect of running a successful business. Regardless of your industry, marketing your product or service to your customer base successfully can have a major impact on your business’ success. There are many different ways that you can market a business. The platforms that you focus on will depend on your

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How To Use The Holidays In Your Next Social Media Campaign

Blogs, Digital Marketing, Marketing, Metrics, SEO, Social Media, Target Audience / Rebecca Polsky

The holidays are slowly sneaking up on us, so it is important to prepare for it now. Most businesses start to post on all social media platforms as early as October! So, making the most of the elongated festive season is important. Seasonal marketing campaigns that businesses do are so special to the consumer because

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How to Add Your Social Media Links to Google My Business

Digital Marketing, FAQ, Google, Local Search Optimization, Optimization, Social Media / Sage Plemenik

Adding social media links to your Google My Business profile is vital as it allows customers to find and engage with your business across multiple platforms easily. You can showcase your brand, share updates and promotions, and interact with your customers in real-time by including links to your social media profiles. This can build customer

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The Benefits To Posting Stories On Instagram For Your Business

Blogs, Digital Marketing, Images, Marketing, Mobile, Social Media, Target Audience / Rebecca Polsky

There are many ways to reach your audience via digital marketing. Social media is one of those ways where you can promote your business. It can be free, or you can have paid or sponsored posts to reach a larger audience. Instagram is a social media platform allowing companies to reach their audience quickly and

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Graphic showing content, video, email marketing, to increase conversions

What are the best types of conversions, KPIs to track on my website?

Content, E-Commerce, Frequently Asked Questions, Marketing, Optimization, SEO / Tom Beaton

In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and making sure that your ideal conversions are placed in the most optimal spots on your website. The difference between a high-converting and low-converting website is sometimes as simple as conversion placement and design. However, the next filtering between good and

What are the best types of conversions, KPIs to track on my website? Read More »

How do I find a “Google Expert” within a digital marketing agency?

Google, Innovation, Marketing, Optimization / Tom Beaton

In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses,

How do I find a “Google Expert” within a digital marketing agency? Read More »

How to Create Productive and Efficient SEO Audits

Blogs, Google, Innovation, Marketing, Optimization / Tom Beaton

Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs,

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Google Rolls Out Additional Website Snippets, Website Verification UX Beta

Blogs, Google, Marketing, Mobile, News, Technology / Tom Beaton

Google has announced a rollout of new features including new mobile website snippets intended to help users verify the credibility of online content, which may impact search engine ranking and search engine interactions. The Keyword blog explained that new user features specifically include a new menu to explore the source of search results will allow users to

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digital marketing

PPC vs. SEO: Which Strategy Should You Use First When Launching a New Business?

Is Hiring a Marketing Company Better than Doing It In-House?

Reasons Why Your Digital Marketing Strategy May Not Be Performing

What are the best types of conversions, KPIs to track on my website?

How do I find a “Google Expert” within a digital marketing agency?

How to Create Productive and Efficient SEO Audits

Google Rolls Out Additional Website Snippets, Website Verification UX Beta

How to Source Questions for SEO-Friendly FAQ Content

Does Schema Improve AI Visibility?

Can Google Image Search Help Your Website’s Click-Through Rate?

How to Turn Customer Questions Into SEO Content

How to Use AI Tools for Competitor Analysis

digital marketing

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