There are many ways to reach your audience via digital marketing. Social media is one of those ways where you can promote your business. It can be free, or you can have paid or sponsored posts to reach a larger audience. Instagram is a social media platform allowing companies to reach their audience quickly and …
The Benefits To Posting Stories On Instagram For Your Business Read More »
In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and making sure that your ideal conversions are placed in the most optimal spots on your website. The difference between a high-converting and low-converting website is sometimes as simple as conversion placement and design. However, the next filtering between good and …
What are the best types of conversions, KPIs to track on my website? Read More »
In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …
How do I find a “Google Expert” within a digital marketing agency? Read More »
Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …
How to Create Productive and Efficient SEO Audits Read More »
Google has announced a rollout of new features including new mobile website snippets intended to help users verify the credibility of online content, which may impact search engine ranking and search engine interactions. The Keyword blog explained that new user features specifically include a new menu to explore the source of search results will allow users to …
Google Rolls Out Additional Website Snippets, Website Verification UX Beta Read More »
Landing pages are some of the most important content items you’ll need on your website. Well-written and optimized digital content helps search engines attract your ideal customers and users to your website. High-converting landing pages are built to help maximize your marketing goals: whether it is building awareness or increasing purchases. If you’re already dedicated to …
What Are My Landing Page’s Most Important Statistics & KPIs? Read More »
Search Engine Optimization (SEO) is about constant adaptation to Google’s new algorithm and search updates as well as consumer behaviors and preferred content mediums. With the spread of COVID-19, these SEO adaptations are even more important as states across the U.S re-open retail businesses, restaurants, and other commercial industries that maintain COVID-19 infection control guidelines. …
How Can I Improve My SEO To Address COVID-19 Customer Challenges? Read More »
Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main …
How Can I Optimize My Digital Call-to-Action Placements? Read More »
In today’s modern world of digital marketing, many people dismiss implementing the traditional marketing aspects that have gotten most businesses where they are today. Combining both types of marketing can help you come up with new ways to reach your target audience. Traditional marketing is still a valuable asset to any business marketing strategy. The …
What Are Ways to Combine Traditional & Digital Marketing? Read More »
Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across …
How Can I Market My Brand Digitally During The COVID-19 Pandemic? Read More »
Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai. The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …
Google Offers $800 Million in COVID-19 Response, Google Ads Credits Read More »
The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have …
Often when times get tough, marketing is the first to go when businesses have to reevaluate their budgets. With the COVID-19 emergency, more cuts are being made faster than ever before. Although it is never easy to decide which areas to cut back on, if you want your business to stay above water, it is …
Although most business owners know that showing up in search results is important for their brand, many often question if a professional search engine optimization (SEO) service is worth putting the money into. Here’s a breakdown of exactly what services you’re investing in when you hire a digital marketing agency. Optimization of Your Existing Site …
What You Really Get When You Hire an SEO Service Read More »
Whether you are new to Search Engine Optimization or have years of experience, we all started from the same point. Mistakes happen, and even the brightest people in the SEO industry have made errors in their lives. We’ve put together common mistakes you should avoid to achieve better results in 2020! Putting Bots Above Humans …
Email campaigns can be an effective and low-cost way to keep in touch with your clientele and announce any news or specials you are looking to promote. Spam filters, however, can be triggered for a variety of reasons, causing your email to skip your recipients’ inbox and land straight into the spam folder. This dramatically …
How Do I Keep My Emails from Going to a Recipient’s Spam Folder? Read More »
Google has continuously provided algorithmic updates on search, quality updates including BERT queries, and business tools to help small businesses create more conversions. Ultimately, the search engine giant aims to provide an ecosystem where businesses can rely on Google’s marketing suite and e-commerce tools to improve visibility with relevant searches and potential consumers. The latest …
Is Google’s CallJoy Useful for Your Digital Marketing Efforts? Read More »
Any digital marketer will tell you that content is king. However, any good digital marketer or agency will tell you that high-quality content is necessary to improve search ranking, conversions, and website engagement. A critical piece of any content strategy is limiting and managing any duplicate content on your website. However, many small businesses may …
Why does managing, limiting Duplicate Content matter for SEO? Read More »
Content marketing is an extremely valuable tool for any marketing professional, and really any business both large or small, in the digital age. Creating high-quality content for your websites, social media, and other digital platforms allow online users to find your products or services as fast as possible. Strong content with optimized keywords can help …
5 Stunning Content Marketing Stats that Prove “Content is King” Read More »
