COVID-19 has altered life as we know it, and it’s unlikely to stop doing so anytime soon. E-commerce shopping is an excellent example of how things have shifted and in many ways. The rate of transformation in e-commerce since the COVID-19 outbreak has been relentless. Supply chains are under stress for many brands that are […]
Search Engine Optimization (SEO) is about constant adaptation to Google’s new algorithm and search updates as well as consumer behaviors and preferred content mediums. With the spread of COVID-19, these SEO adaptations are even more important as states across the U.S re-open retail businesses, restaurants, and other commercial industries that maintain COVID-19 infection control guidelines.
Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19. As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments
New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19. Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via
Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since
Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates and operational pivots now have new tools to enhance their search presence. According to a new Google Developers’ Announcement, businesses can now add new COVID-19 related updates on Search Console and create speciality schema data markup to provide new page
Google continues to provide local SEO support for businesses by rolling out a variety of features to help users get services through digital channels. Recently, Google has uniquely supported healthcare providers, such as hospitals, primary care offices, and urgent care centers, by rolling out virtual visit conversions and COVID-19 info fields on Google My Business.
Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across
Google has recently rolled out new updates for Google My Business to help businesses feature new digital conversions, COVID-19 Updates, and Information, and provide featured posts. The new features are likely to help businesses address major operational challenges during the pandemic and provide accessible ways for consumers to purchase goods and services. This is just
The COVID-19 crisis is affecting businesses and markets worldwide. While many businesses have had to close altogether until further notice, some are still in full or partial operation at this time. Regardless of the status of your business, you should keep consumers updated and try to stay active online to maintain your following. Check out
Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai. The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools
The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have