COVID-19

searchengineinfohelpsavoidCOVID

How Can I Improve My SEO To Address COVID-19 Customer Challenges?

Search Engine Optimization (SEO) is about constant adaptation to Google’s new algorithm and search updates as well as consumer behaviors and preferred content mediums. With the spread of COVID-19, these SEO adaptations are even more important as states across the U.S re-open retail businesses, restaurants, and other commercial industries that maintain COVID-19 infection control guidelines. …

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Small business SEO

Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps?

Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19.  As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …

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Are you leveraging Support Links on Google My Business?

New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19.  Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via …

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PPC

Google Ads Continues to Monitor Strict Ad Content Policies

Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since …

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New Google Search Console & Schema Tools Boost COVID-19 SEO, Messaging

Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates and operational pivots now have new tools to enhance their search presence. According to a new Google Developers’ Announcement, businesses can now add new COVID-19 related updates on Search Console and create speciality schema data markup to provide new page …

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Healthcare Providers Should Leverage New COVID-19 Google My Business Tools

Google continues to provide local SEO support for businesses by rolling out a variety of features to help users get services through digital channels. Recently, Google has uniquely supported healthcare providers, such as hospitals, primary care offices, and urgent care centers, by rolling out virtual visit conversions and COVID-19 info fields on Google My Business. …

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digital marketing strategies

How Can I Market My Brand Digitally During The COVID-19 Pandemic?

Marketing your brand digitally and optimizing your online presence has been essential for quite some time now. Making your company easy for users to find in search engines, and giving them accurate information and a proper display of your brand is key. With the current situation regarding COVID-19, which has forced many businesses across the …

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google my business

COVID-19, Virtual Transaction Call-to-Action Updates Live on Google My Business

Google has recently rolled out new updates for Google My Business to help businesses feature new digital conversions, COVID-19 Updates, and Information, and provide featured posts. The new features are likely to help businesses address major operational challenges during the pandemic and provide accessible ways for consumers to purchase goods and services. This is just …

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How Can I Keep Business Flowing During COVID-19?

The COVID-19 crisis is affecting businesses and markets worldwide. While many businesses have had to close altogether until further notice, some are still in full or partial operation at this time. Regardless of the status of your business, you should keep consumers updated and try to stay active online to maintain your following. Check out …

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PPC

Google Offers $800 Million in COVID-19 Response, Google Ads Credits

Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai.  The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …

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searchengineinfohelpsavoidCOVID

COVID-19 Search Results, Optimization a Key Effort From Google and Digital Marketing Specialists

The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have …

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