Drafting a successful SEO strategy is much more complicated than you might think! There are plenty of moving parts that help to boost your business’s traffic and metrics. However, you still need to be able to measure your progress! Keeping track of things like monthly traffic, most visited pages and demographics will allow you to tailor your …
At Boston Web Marketing, we provide our clients with monthly and annual reports with data on the website and how it is performing. On top of this, we also provide a digital dashboard that can be accessed around the clock with live data. We understand that some of this data and information can be confusing …
In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and making sure that your ideal conversions are placed in the most optimal spots on your website. The difference between a high-converting and low-converting website is sometimes as simple as conversion placement and design. However, the next filtering between good and …
What are the best types of conversions, KPIs to track on my website? Read More »
Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …
Conversion Optimization 101 for Digital Marketing Read More »
Landing Pages & Optimizing Conversions In 2020 When creating a landing page, it is important to have a few things in mind. When it comes to building out a landing page, the primary objective is to ensure that the content is clear, concise, and provides a call to action that gives the customer exactly what …
What Are Effective Tactics For Landing Pages In 2020? Read More »
Calls to action are what prompt your website visitors to fill out a contact form, click to call you, or make a purchase – Meaning they turn from merely a visitor to a conversion in your analytics. Calls to action should be scattered throughout a website so that users have plenty of opportunities to get …
This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results. …
Content is King: How to Measure The Success of Your Website’s Content Read More »
If business is thriving, you might think it is safe to assume that your online marketing practices are working well. To best optimize your brand’s potential, however, it is not enough to just assume – You should be tracking your progress with analytics data. There are various benefits to tracking your website, social media, and …
