conversion tracking

An illustration of a person turning a red knob with a makeshift speedometer on the right. Instead of tracking speed, this measures conversion rates, which are meant to represent website conversions to a business.

Why Won’t My Website Conversions Track?

Drafting a successful SEO strategy is much more complicated than you might think! There are plenty of moving parts that help to boost your business’s traffic and metrics. However, you still need to be able to measure your progress! Keeping track of things like monthly traffic, most visited pages and demographics will allow you to tailor your …

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Content is King: How to Measure The Success of Your Website’s Content

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results. …

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