SEO specialists around the world know that a big event is about to take place soon – the migration from Universal Analytics to Google Analytics 4! These platforms have unique ways of collecting data and presenting it. This is especially the case when it comes to the way they measure and collect data. If you’ve […]
Drafting a successful SEO strategy is much more complicated than you might think! There are plenty of moving parts that help to boost your business’s traffic and metrics. However, you still need to be able to measure your progress! Keeping track of things like monthly traffic, most visited pages and demographics will allow you to tailor your
This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results.