There are many ways to reach your audience via digital marketing. Social media is one of those ways where you can promote your business. It can be free, or you can have paid or sponsored posts to reach a larger audience. Instagram is a social media platform allowing companies to reach their audience quickly and …
The Benefits To Posting Stories On Instagram For Your Business Read More »
Alt-Text is an optional component for online content but it should never be neglected. Alt-Text can serve many benefits and should be utilized whenever the option presents itself. Here is what website owners should keep in mind in an effort to write the best Alt-text possible. Understand The Purpose Of Alt-Text Alt-Text serves multiple purposes …
Is your business’s content relevant to customers searching for it? Customer experience can be improved with personalized content. If products and services align with their preferences, wants, and needs, they are more likely to spend time and money on them. Can I Have an Example of Content Personalization? For example, you are browsing multiple product …
Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity …
Google’s Search ranking factors have been modified in recent years to include more factors (and potential penalties for spam-driven website) but a recent blog post from the Search team explains that images, frequent content updates, and keyword variations are the still at the top for the most important ranking factors. Experienced search engine optimization experts …
Rich Detailed Content, Images, & Keyword Variation Still Primary Google Search Factors Read More »
Some people assume that if you have a long piece of content, it will perform better for your site. That is not always the case! Not all of your content has to be a large number of words to benefit your SEO. Short-form and long-form content work together to create the perfect balance of content …
As time passes, one thing that remains is that content is still the reigning king of SEO. In the past year, Google made a lot of changes with its algorithm that forced marketers to change their ways of SEO. Here are a couple of tips on how you can make your content effective in 2020. …
Content marketing and creating robust webpages, blog articles, and other marketing resources are a crucial part of SEO. In fact, content marketing has been found to produce an incredible return for businesses and marketers in the form of improved impressions, conversions, and overall digital engagement. However, if you’re taking the time to write blogs and …
Why Don’t My Blogs Perform Better on SEO? Common Blog Issues and Fixes Read More »
Google takes a lot into account when ranking a website. One of the most important tools in SEO is content creation. That is why almost any website whether it is for an electrician or a retail brand has a blog. A website with only 10 pages can grow to 100 pages after 2 years of …
When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …
How To Make Sure You Have Your SEO Basics Covered Read More »
If you website experiences content penalties from Google Search for tactics such as keyword stuffing, then you may need to carefully audit your site’s content and apply the proper fixes ASAP! Google Search continually rolls out both major and minor algorithmic updates to help improve user engagement, search query quality, and improve the overall search …
What are the Main Google Search Content Penalties? Read More »
Google has announced new changes to their search algorithm in order to continue search quality updates for users, which may or may not lead to new critical changes for SEO for search marketing professionals. Businesses may also be potentially impacted by what is called BERT, a shortened acronym for Bidirectional Encoder Representations from Transformers. Simply …
What are Experts Saying About Google’s BERT Changes? Read More »
Search engine optimization is very important for websites, including blogs, to show up in searches among their targeted audiences. Along with useful content to make yourself an industry professional in users’ minds, there are many ways blogs can help you rank high on search engines. Regularly adding new blog posts creates new content for Google …
It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of …
Original Reporting, News Gathering Gets Search Engine Boost Read More »
In order to have an effective organic web presence, it is imperative to be continually creating new content for your website. Whether you are a small retailer, or a large corporation if you want to keep ranking high in SERPs, it is relevant and up-to-date content that attracts a reader. With changes to Google Algorithms, …
If you’ve ever heard the phrase “content is king” when it comes to SEO then you how important it is. Writing content for your website makes Google consistently recrawl your site and help you rank better over time. What if I told you there was a way to get 2x the results with only 1/2 …
Any digital marketer will tell you that content is king. However, any good digital marketer or agency will tell you that high-quality content is necessary to improve search ranking, conversions, and website engagement. A critical piece of any content strategy is limiting and managing any duplicate content on your website. However, many small businesses may …
Why does managing, limiting Duplicate Content matter for SEO? Read More »
This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on, …
Content is King: Scaling an Effective Content Marketing Plan Read More »
Does this scenario apply to your marketing and business outreach efforts? You are trying to build an online presence for your business and have successfully picked a domain, bought a hosting service, and finally rolled out your website. However, once your website goes live you’re trying to find it on Google… it takes a while …
This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …
Content is King: How to Create the Buyer’s Journey Read More »
