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Original Reporting, News Gathering Gets Search Engine Boost

It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of …

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5 Quick Tips for Creating Branded Content

In order to have an effective organic web presence, it is imperative to be continually creating new content for your website.  Whether you are a small retailer, or a large corporation if you want to keep ranking high in SERPs, it is relevant and up-to-date content that attracts a reader.  With changes to Google Algorithms, …

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How often Google indexes your site

Why does managing, limiting Duplicate Content matter for SEO?

Any digital marketer will tell you that content is king. However, any good digital marketer or agency will tell you that high-quality content is necessary to improve search ranking, conversions, and website engagement. A critical piece of any content strategy is limiting and managing any duplicate content on your website. However, many small businesses may …

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Content is King: Scaling an Effective Content Marketing Plan

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on, …

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Content is King: How to Create the Buyer’s Journey

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …

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Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

This is the second blog in a 13-part series about the importance of content marketing for improving SEO.  It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …

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Google My Business

What are the Main Differences Between Google My Business & Google+

As you may have heard by now, Google+ is shutting down permanently and both individuals and businesses alike won’t be able to interact on the platform after April 2019.  The end of Google+ opens a variety of opportunities for businesses to market themselves to consumers and improve local SEO via Google My Business (GMB). The simplest …

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Long-Form Content May Boost Ranking

Content may be king, yet long-form content is omnipotent. We’re all familiar with the phrase “content is king,” but did you know that you could boost your search engine ranking by increasing the length of said content? With the onslaught of mobile devices and more people using mobile search to access information they deem important, webmasters believed that the age of lengthy …

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How to leverage your website content for SEO results

Content rules the roost these days when it comes to ranking well in search results.  If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1)      Remember that when most people initiate a search, they are asking a question – regardless …

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Personalized Results Context for your Content | SEO Boston

Google is getting better at understanding the steps that their users take while going from showing  interest in a topic—filing in the Google search box—to having intent to click a link and use a site’s products or services.  This is due to the increased personalization of Google’s search results.  Google’s Search Plus Your World feature …

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5 Tips for Creating Valuable Branded Content

Content is the epicenter of an effective web presence.  Whether you are a small retailer, or a large corporation it is relevant and up-to-date content that attracts a reader.  Social media, search engine optimization and blogging hasn’t not changed the need for valuable, quality content.  This new branded content though, is not without its problems.  A …

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