content writing

Content example on smart phone

Why More Published Content Doesn’t Equal Better Results

Content Quality vs. Quantity: Which One Works Best? Many business owners believe that publishing more often is the surest path to the top of search results. It feels logical. More pages, more blogs, more chances to be found. Yet the reality is gentler and far more reassuring. Quality, not quantity, is what truly moves the […]

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An illustration of a man reading an article with a medal attached, meant to signify the presence of topical authority

The Importance Of Topical Authority For SEO

What Is Topical Authority – And How Does It Affect SEO? While many things change about the best practices for search engine optimization, there will always be things that remain the same. When Google updates its algorithms, it adjusts for changes in searching trends and patterns to give their users the best possible searching experience.

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Tips On Addressing Underperforming Pages

My Content Is Underperforming. How Can I Change This? Recently, Google finished rolling out its August core update. Those looking to improve upon their current SEO strategy should always be following these updates! The main focus of this month’s update was to better cater search results to prioritize content that provides the most value. However,

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content marketing

Why are my competitor’s blogs and content ranking above mine?

Businesses are trying to squeeze every ounce of marketing power out of their digital campaigns in 2020. The challenges associated with COVID-19 and digital marketing, along with pre-existing competition, makes it even harder to earn the top keyword results and get your content ranked on targeted searches. Businesses that begin to notice their website starting

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Google Search Context, Fact Checks Highlight Content Writing Importance

Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used

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Content is King content marketing concept on work desk

Content is King: How to Create Engaging, Error-Free Content Copy

This is part seven of the epic 15-part “Content is King” series on the BWM blog that focuses on the importance of content marketing for SEO, conversions, and brand building.  Marketers understand that creating various types of content through social media, videos, website pages, and other forms require consider time investment. But having a solid

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keywords

Advanced Keyword Research Practices to Boost Content

This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on

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