content marketing

GPT An expansive cityscape at dusk, showcasing a cluster of high-rise buildings with the tallest skyscraper dominating the skyline, symbolizing the Skyscraper Technique's aim to elevate content above the competition.

Maximizing Your Online Presence with the Skyscraper Technique

In today’s digital landscape, standing out in a sea of content is more challenging than ever. The Skyscraper Technique, coined by SEO expert Brian Dean, offers a strategic approach to elevate your content above the competition. This technique involves identifying well-performing content within your niche, creating something even more valuable, and then reaching out to […]

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Four content marketers are having a collaborative outdoor meeting around a wooden table discussing content marketing. One person is typing on a laptop, another is using a smartphone, while the other two are in conversation. There is a red coffee mug and two cameras on tripods on the table, suggesting a creative or tech-oriented content marketing discussion.

What is Content Marketing? How to Get Started in 2024

Content marketing strategically creates and shares relevant, valuable content—such as blogs, newsletters, white papers, social media posts, emails, and videos—to engage current and potential customers. When executed correctly, this content demonstrates your expertise and shows that your company values its customers. The consistent application of content marketing fosters and nurtures relationships with your prospective and

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Why Don’t My Blogs Perform Better on SEO? Common Blog Issues and Fixes

Content marketing and creating robust webpages, blog articles, and other marketing resources are a crucial part of SEO. In fact, content marketing has been found to produce an incredible return for businesses and marketers in the form of improved impressions, conversions, and overall digital engagement. However, if you’re taking the time to write blogs and

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How to Build an SEO-Friendly List Article for Your Blog

SEO and content marketing go hand-in-hand, so sometimes you will need to think of new content that can help boost your SEO and leverage several on-page SEO elements. On top of writing various content types, it also helps to have a few simple but effective blog types to help with search ranking and website visibility.

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Content is King: The Difference Between Blogs, Case Studies, and E-Books

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is

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Original Reporting, News Gathering Gets Search Engine Boost

It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of

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Content is King: How to Measure The Success of Your Website’s Content

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results.

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How Do I Optimize My Social Media Platforms for Search?

Social media is an important part of any marketing strategy, but did you know that most digital marketers use just about any social media platform to improve their SEO? Many social media platforms are used has high ranking backlinks and citations as Google indexes inbound links to your website. But more active social media channels

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Content is King: 5 Storytelling Tips to Conquer The Content Throne

This is part eight of the long-standing “Content is King” hit series on Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Creating killer content and clever copy requires significant time and resources to ensure that your website, social, and web content resonates with your primary consumer

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Content is King content marketing concept on work desk

Content is King: How to Create Engaging, Error-Free Content Copy

This is part seven of the epic 15-part “Content is King” series on the BWM blog that focuses on the importance of content marketing for SEO, conversions, and brand building.  Marketers understand that creating various types of content through social media, videos, website pages, and other forms require consider time investment. But having a solid

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Content is King content marketing concept on work desk

Content is King: Scaling an Effective Content Marketing Plan

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on,

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Advanced Keyword Research Practices to Boost Content

This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on

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Content is King: How to Create the Buyer’s Journey

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered

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Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

This is the second blog in a 13-part series about the importance of content marketing for improving SEO.  It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it

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5 Stunning Content Marketing Stats that Prove “Content is King”

Content marketing is an extremely valuable tool for any marketing professional, and really any business both large or small, in the digital age. Creating high-quality content for your websites, social media, and other digital platforms allow online users to find your products or services as fast as possible. Strong content with optimized keywords can help

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How Creating Original Content Drives Organic Search Results

Content is King in the world of digital marketing and every “guru,” or self-proclaimed “growth hacker,” tries to tell you how they can create the best content for your site. As either a business owner, or a budding marketer, this may have happened recently: You’re scrolling through your Linkedin feed and have found many posts,

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