content marketing Archives - Boston Web Marketing

Why Don’t My Blogs Perform Better on SEO? Common Blog Issues and Fixes

Leave a Comment / Blogs, Content, Frequently Asked Questions, Google, Marketing / By Tom Beaton

Content marketing and creating robust webpages, blog articles, and other marketing resources are a crucial part of SEO. In fact, content marketing has been found to produce an incredible return for businesses and marketers in the form of improved impressions, conversions, and overall digital engagement. However, if you’re taking the time to write blogs and …

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How to Build an SEO-Friendly List Article for Your Blog

Leave a Comment / Blogs, Google, Marketing, Social Media / By Tom Beaton

SEO and content marketing go hand-in-hand, so sometimes you will need to think of new content that can help boost your SEO and leverage several on-page SEO elements. On top of writing various content types, it also helps to have a few simple but effective blog types to help with search ranking and website visibility. …

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Content is King: The Difference Between Blogs, Case Studies, and E-Books

Leave a Comment / Blogs, Google, News / By Tom Beaton

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is …

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Original Reporting, News Gathering Gets Search Engine Boost

Leave a Comment / Blogs, Frequently Asked Questions, Google, News / By Tom Beaton

It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of …

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Content is King: How to Measure The Success of Your Website’s Content

Leave a Comment / Google, Marketing, Optimization / By Tom Beaton

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results. …

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How Do I Optimize My Social Media Platforms for Search?

Leave a Comment / Frequently Asked Questions, Google, Social Media / By Tom Beaton

Social media is an important part of any marketing strategy, but did you know that most digital marketers use just about any social media platform to improve their SEO? Many social media platforms are used has high ranking backlinks and citations as Google indexes inbound links to your website. But more active social media channels …

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Content is King: 5 Storytelling Tips to Conquer The Content Throne

Leave a Comment / Google, Ideas, Marketing / By Tom Beaton

This is part eight of the long-standing “Content is King” hit series on Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Creating killer content and clever copy requires significant time and resources to ensure that your website, social, and web content resonates with your primary consumer …

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Content is King: How to Create Engaging, Error-Free Content Copy

Leave a Comment / Advice, Ideas, Marketing / By Tom Beaton

This is part seven of the epic 15-part “Content is King” series on the BWM blog that focuses on the importance of content marketing for SEO, conversions, and brand building. Marketers understand that creating various types of content through social media, videos, website pages, and other forms require consider time investment. But having a solid …

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Content is King: Scaling an Effective Content Marketing Plan

Leave a Comment / Ideas, Marketing, Social Media, Trending / By Tom Beaton

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on, …

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Advanced Keyword Research Practices to Boost Content

Leave a Comment / Google, Ideas, Marketing / By Tom Beaton

This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on …

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Content is King: How to Create the Buyer’s Journey

Google, Ideas, Optimization / By Tom Beaton

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …

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3 Common Content Marketing Mistakes

Ideas, Marketing / By admin

This is the third blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing can yield significant results when it comes to return on investment, organic search performance, and customer satisfaction with your business/brand. In our last post, we explained that companies with more blogs …

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Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

Ideas, Marketing, Optimization / By Tom Beaton

This is the second blog in a 13-part series about the importance of content marketing for improving SEO. It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …

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5 Stunning Content Marketing Stats that Prove “Content is King”

Ideas, Optimization / By Tom Beaton

Content marketing is an extremely valuable tool for any marketing professional, and really any business both large or small, in the digital age. Creating high-quality content for your websites, social media, and other digital platforms allow online users to find your products or services as fast as possible. Strong content with optimized keywords can help …

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The Fastest-Growing Social Media Channels for Digital Marketers

Social Media / By admin

Social media is incredibly important for most businesses that want to expand their digital profile, sell products online, and increase brand awareness/engagement. Most people know that social media is used by a significant proportion of the U.S population, but the current statistics on social media use are staggering: 79 percent of online users are on …

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How Creating Original Content Drives Organic Search Results

Ideas, Marketing, Optimization / By admin

Content is King in the world of digital marketing and every “guru,” or self-proclaimed “growth hacker,” tries to tell you how they can create the best content for your site. As either a business owner, or a budding marketer, this may have happened recently: You’re scrolling through your Linkedin feed and have found many posts, …

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