content is king Archives - Boston Web Marketing

Content is King: How to Balance Content Quality with Search Optimization

Leave a Comment / Blogs, Google, Marketing, Trending / By Tom Beaton

This is part 11 of the landmark “Content is King” blog series at Boston Web Marketing, which takes a deeper dive into the decisions and insight that can improve your business’s content marketing initiatives. Writing high-quality content involves experimenting with different types of content mediums, adding technical search optimizations onto your content pieces, and consistently …

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Content is King content marketing concept on work desk

Content is King: The Difference Between Blogs, Case Studies, and E-Books

Leave a Comment / Blogs, Google, News / By Tom Beaton

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building. Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is …

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Content is King: Scaling an Effective Content Marketing Plan

Leave a Comment / Ideas, Marketing, Social Media, Trending / By Tom Beaton

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on, …

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content marketing image of ideas and engagement

Content is King: How to Create the Buyer’s Journey

Google, Ideas, Optimization / By Tom Beaton

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …

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Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

Ideas, Marketing, Optimization / By Tom Beaton

This is the second blog in a 13-part series about the importance of content marketing for improving SEO. It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …

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