content creation

Four content marketers are having a collaborative outdoor meeting around a wooden table discussing content marketing. One person is typing on a laptop, another is using a smartphone, while the other two are in conversation. There is a red coffee mug and two cameras on tripods on the table, suggesting a creative or tech-oriented content marketing discussion.

What is Content Marketing? How to Get Started in 2024

Content marketing strategically creates and shares relevant, valuable content—such as blogs, newsletters, white papers, social media posts, emails, and videos—to engage current and potential customers. When executed correctly, this content demonstrates your expertise and shows that your company values its customers. The consistent application of content marketing fosters and nurtures relationships with your prospective and […]

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What Are the Cons of Using AI-Generated Content for SEO?

You may have heard of the increasingly popular artificial intelligence program, ChatGBT. The chatbot has several interesting uses- from writing out recipes in a matter of seconds to telling short stories about a topic of your choosing. In the world of Search Engine Optimization (SEO), generating content is an ever-important aspect of increasing your site’s

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video optimization

Google Web Stories Offers Repurposable Video Content Platform

Google Web Stories provides an opportunity to repurpose video content in a way that engages users and also leverages search engine optimization, according to a new primer from The Keyword blog. Google has been encouraging the use of the platform which is likely to be a great way to create video content that generates organic search

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search

Everything You Need to Know About Google Discover

Google Discover is becoming an increasingly popular app, as it gives a more personalized approach to search and finds content that you’re interested in. It is a query-less discovery of content that suggests content for you based on your activity, without using a traditional search bar. It takes into consideration your likes and interests based

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content on a site

Why Should Content Consolidation Be A Part of My SEO Strategy?

If your brand has been writing content for a while, you’ll probably get to a point where some of that content becomes similar. Since many people have thought that more content is better, the potential problem here may not be obvious. If left alone, this could create a situation in which you have various content

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content is king SEO

Content is King: 5 Storytelling Tips to Conquer The Content Throne

This is part eight of the long-standing “Content is King” hit series on Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Creating killer content and clever copy requires significant time and resources to ensure that your website, social, and web content resonates with your primary consumer

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Content is King content marketing concept on work desk

Content is King: How to Create Engaging, Error-Free Content Copy

This is part seven of the epic 15-part “Content is King” series on the BWM blog that focuses on the importance of content marketing for SEO, conversions, and brand building.  Marketers understand that creating various types of content through social media, videos, website pages, and other forms require consider time investment. But having a solid

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Content is King content marketing concept on work desk

Content is King: Scaling an Effective Content Marketing Plan

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on,

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content marketing brainstorm session

How Creating Original Content Drives Organic Search Results

Content is King in the world of digital marketing and every “guru,” or self-proclaimed “growth hacker,” tries to tell you how they can create the best content for your site. As either a business owner, or a budding marketer, this may have happened recently: You’re scrolling through your Linkedin feed and have found many posts,

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