Email marketing is a powerful tool to include in your SEO and SEM strategies. It is a direct line of communication and a cost-effective way to other traditional marketing channels. This blog post will explain what content should be included in your email marketing plan and how you can see the results. Content Included In …
What You Should Include In Your Email Marketing Campaign Read More »
You may have heard of the increasingly popular artificial intelligence program, ChatGBT. The chatbot has several interesting uses- from writing out recipes in a matter of seconds to telling short stories about a topic of your choosing. In the world of Search Engine Optimization (SEO), generating content is an ever-important aspect of increasing your site’s …
What Are the Cons of Using AI-Generated Content for SEO? Read More »
SEO can be complicated. If you’re unfamiliar with SEO best practices and end up using methods such as keyword stuffing or publishing duplication content, you can land your website in hot water with Google. The umbrella term for SEO initiatives that Google penalizes you for is called Black Hat SEO. These are sneaky/untruthful methods to …
If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …
How to Optimize Your Business for Multiple Locations? Read More »
Increases Traffic To Website Blogging, whether you’re a small business or large company, has become essential for anyone who has a website and wants to be found online. Creating relevant and useful content for your target audiences will drive more traffic to your site and establish you as a prime candidate for the job. Blogging …
What is The Importance Of Blogging on Your Website? Read More »
If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to …
Why Your Business Should Be Using Paid Social Advertising on Facebook Read More »
Even if you’re not familiar with most SEO tactics, you probably know that keywords are crucial for your website and your business. Keywords and the research that goes into them are the crux of modern-day SEO and have been for many years. It’s imperative to have at least a basic understanding of keywords and how …
What exactly is “Link Building”? To answer this question, we must first answer “What are Links?” A link is an HTML hyperlink that links from one page of a website to another. Links help to build authority, and provide users with additional relevant information. A link from another website back to yours, also known as …
Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …
Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …
Boston Web Marketing’s Blog on Image Optimization Read More »
A key factor in improving one’s Search Rankings for a website is increasing the number of links pointing back to your website. Here at Boston Web Marketing, we wanted to write a blog on the topic and highlight some of the best practices when increasing the backlinks pointing to your site. Listing Sites One way …
How Outbound Links Help Your Website in Search Rankings? Read More »
Good Content Over and over again we keep hearing that one of the best SEO practices is to make sure that your site has good, quality content for your visitors. But, how does Google know whether or not it is good and then factor that into how the site ranks in the search engine results? According …
The Basics Social Bookmarking Sites are designed for people to organize, store, share and promote links online. Many social bookmarking sites encourage users to use “tags” to organize their links. A user will assign a tag to a specific link, which will make it easier for them to find later on. You can think of …
How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data …
How utilizing Google Analytics can help your business grow Read More »
Optimizing for Keywords The first step in the SEO process is selecting a set of keywords you want to be found for. Less than 10 is an optimal amount, but any number under 20 tends to have the potential for good ranking for each keyword. These keywords should be what potential clients or customers will …
Is Your Website Optimized for the Keywords Users are Searching? Read More »
Most of us are familiar with the world of social media, mainly when it comes to personal use & connecting with family and friends. When growing a personal profile, your main objective might be to increase your number of followers & likes however possible. The goals and objectives of social media for business, however, are …
Local SEO Today, Local Search Engine Optimization needs to be a priority for successful businesses of any size. Being found by a local customer who is actively searching for your products or services, can make or break the first months you are in business. You have put the time, effort, and money into starting your …
An important part of any search engine optimization plan must include getting your business on as many of the local and social listings as possible. In addition to keeping your name and address out there, people use these listings to talk. And talk generates interest in your business and your site. Good reviews always help …
IOS users who use the Google app are now able to find content that exists in other IOS apps. According to Search Engine Journal, The few apps that were selected to use this Google feature are Eat24, Huffington Post, Free Dictionary, OpenTable, Pinterest, Yellow Pages, SlideShare, SeatGeek, TapaTalk, YouTube, and Zillow. Google is trying to …
IOS Devices Are Capable of Indexing App Content on Google Now Read More »
By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …
How Much Will Google’s Mobile-friendly Update Effect My Traffic? Read More »
