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How to Optimize Your Business for Multiple Locations?

If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …

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social media engagement

Why Your Business Should Be Using Paid Social Advertising on Facebook

If you’re a business owner that wants to improve your online presence, join the club! Over the past few years, nearly every company across the world has realized the importance of digital marketing as a whole for increasing revenue and driving conversions. In the digital age that we live in, it has become imperative to …

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Help Your Brand with Social Media Be More Human

Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …

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Image Optimization

Boston Web Marketing’s Blog on Image Optimization

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …

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website analytics

How utilizing Google Analytics can help your business grow

How do you know if your website is performing well? Better yet, how do you know what aspects of your site are performing well? Google offers a free product called Google Analytics to those who manage websites. We wouldn’t be able to achieve success for our clients without utilizing Google Analytics and understanding its data …

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IOS Devices Are Capable of Indexing App Content on Google Now

IOS users who use the Google app are now able to find content that exists in other IOS apps.  According to Search Engine Journal, The few apps that were selected to use this Google feature are Eat24, Huffington Post, Free Dictionary, OpenTable, Pinterest, Yellow Pages, SlideShare, SeatGeek, TapaTalk, YouTube, and Zillow. Google is trying to …

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How Much Will Google’s Mobile-friendly Update Effect My Traffic?

By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …

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Should You Worry About the Google Mobile-Friendly Algorithm?

In case you haven’t seen it, Google is rolling out a new mobile-friendly algorithm on April 21st that promises to have a bigger impact than the Google Penguin or Google Panda updates did. A source at Google confirmed that the new algorithm will have a “significant impact”  on mobile search results.  This may not be …

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