boston SEO Archives - Boston Web Marketing

The Best Ways To Optimize Your Website During the Fall to Winter Transition

Blogs, Content, Digital Marketing, Social Media, Target Audience / Rebecca Polsky

As temperatures begin to drop, it’s the season for businesses to gear up for their seasonal marketing adjustments. For enterprises operating in the Boston region, this entails shifting from their autumn advertising initiatives to those tailored for the winter season. This adaptation may encompass reaching out to fresh target demographics, showcasing offerings, and refining your […]

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What Are the Cons of Using AI-Generated Content for SEO?

FAQ, Frequently Asked Questions, Google, Optimization, SEO, Technology, Trends, User Generated Content / Lucy St. Sauveur

You may have heard of the increasingly popular artificial intelligence program, ChatGBT. The chatbot has several interesting uses- from writing out recipes in a matter of seconds to telling short stories about a topic of your choosing. In the world of Search Engine Optimization (SEO), generating content is an ever-important aspect of increasing your site’s

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How to Write a Readable Blog

Frequently Asked Questions / admin

Chances are that if you want to keep your website active and current, you have a blog on the site which you update regularly. At least you should! Updating your blog on a regular basis not only keeps the content on your site fresh, but it can also draw continued traffic if it’s interesting and

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Changes Coming To Google Webmasters Tools

Company News / admin

For those of you having trouble negotiating deciphering the messages you receive from Google Webmasters, help is on the way. A messaging update is coming! John Mueller of Google said that messages from Google Webmasters Tools, particularly some discussing the disavow tool, are getting some work done. Users have complained about how they find these

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Can I Add Video to My Tweets?

Company News, Frequently Asked Questions / admin

Maybe soon. The word is that sometime in the first half of 2015, Twitter will allow users to add native video to their tweets, but there is no officially confirmed date yet. Native videos for advertisers are those videos that are just … there. They appear along with the other content as a natural part of

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Check Your New Domain Name

Company News, Digital Marketing / admin

You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case

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How to Add A User to Google Webmasters

Company News, Digital Marketing, Frequently Asked Questions / admin

If you’ve installed Google Webmasters to your site and you want to authorize another person to have access to your account information, do the following: 1) Log in to Google Webmasters at https://www.google.com/webmasters/tools/ 2) On the home screen, locate your site 3) Click the “Manage site” button and select “add or remove users” 4) Click “Add

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Does Facebook Really Work for Your Business

Company News, Digital Marketing / admin

Here are a couple of interesting facts that should motivate you to keep that social media campaign going: 1) Your social media posts DO have the power to influence purchase decisions 2) According to a Hubspot study in 2011, “67 percent of B2C companies and 41 percent of B2B companies have acquired a customer

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Social Media Use Still on the Rise in 2013

Company News, Digital Marketing / admin

In case there was any doubt that social media remains a powerful marketing tool, here are some numbers that may inspire you to get your business more active online. According to the Pew Research Center, 72% of adults online are on social networks. Even more interesting is the fact that 42% of those folks use

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Think your website should rank better on Google?

Company News, Digital Marketing / admin

Most businesses are confident that they have a good website, but sadly the search engines don’t always agree and you may never seem to appear in the search rankings where you think you should. Do you think you follow the guidelines to maintaining a good website? Matt Cutts of Google wants to hear from you.

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Rank Your Business in More than One Location

Company News, Digital Marketing / admin

While a strong Google Places listing can be a great way to rank your business for local searches on the search engine results pages (SERPS), what happens if you want to be found in other locations as well? Google is pretty strict about listings that are unverifiable and even if you set up an actual

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Is brand loyalty more important than performance?

Company News, Digital Marketing / admin

Two interesting studies in the past week about search engines. One seems to say that nobody should bother trying to best Google and another says that Google is being well bested. SurveyMonkey recently ran a study about SEO assumptions that compared respondents responses to search results from both Google and Bing. Users were given a

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boston SEO

What Are the Cons of Using AI-Generated Content for SEO?

How to Write a Readable Blog

Changes Coming To Google Webmasters Tools

Check Your New Domain Name

How to Add A User to Google Webmasters

Think your website should rank better on Google?

Rank Your Business in More than One Location

Is brand loyalty more important than performance?

How to Source Questions for SEO-Friendly FAQ Content

Does Schema Improve AI Visibility?

Can Google Image Search Help Your Website’s Click-Through Rate?

How to Turn Customer Questions Into SEO Content

How to Use AI Tools for Competitor Analysis

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