Chances are that if you want to keep your website active and current, you have a blog on the site which you update regularly. At least you should! Updating your blog on a regular basis not only keeps the content on your site fresh, but it can also draw continued traffic if it’s interesting and …
For those of you having trouble negotiating deciphering the messages you receive from Google Webmasters, help is on the way. A messaging update is coming! John Mueller of Google said that messages from Google Webmasters Tools, particularly some discussing the disavow tool, are getting some work done. Users have complained about how they find these …
Maybe soon. The word is that sometime in the first half of 2015, Twitter will allow users to add native video to their tweets, but there is no officially confirmed date yet. Native videos for advertisers are those videos that are just … there. They appear along with the other content as a natural part of …
You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case …
If you’ve installed Google Webmasters to your site and you want to authorize another person to have access to your account information, do the following: 1) Log in to Google Webmasters at https://www.google.com/webmasters/tools/ 2) On the home screen, locate your site 3) Click the “Manage site” button and select “add or remove users” 4) Click “Add …
Here are a couple of interesting facts that should motivate you to keep that social media campaign going: 1) Your social media posts DO have the power to influence purchase decisions 2) According to a Hubspot study in 2011, “67 percent of B2C companies and 41 percent of B2B companies have acquired a customer …
In case there was any doubt that social media remains a powerful marketing tool, here are some numbers that may inspire you to get your business more active online. According to the Pew Research Center, 72% of adults online are on social networks. Even more interesting is the fact that 42% of those folks use …
Most businesses are confident that they have a good website, but sadly the search engines don’t always agree and you may never seem to appear in the search rankings where you think you should. Do you think you follow the guidelines to maintaining a good website? Matt Cutts of Google wants to hear from you. …
Think your website should rank better on Google? Read More »
While a strong Google Places listing can be a great way to rank your business for local searches on the search engine results pages (SERPS), what happens if you want to be found in other locations as well? Google is pretty strict about listings that are unverifiable and even if you set up an actual …
Two interesting studies in the past week about search engines. One seems to say that nobody should bother trying to best Google and another says that Google is being well bested. SurveyMonkey recently ran a study about SEO assumptions that compared respondents responses to search results from both Google and Bing. Users were given a …
Is brand loyalty more important than performance? Read More »
Google has had a firm grip on the search engine market share pretty much since search engine market share has existed. Month in and month out Google has had roughly 65% of the market share and all of the other bottom dwellers have been fighting for position. However, thing are beginning to shape up a …
While working with Boston Web Marketing and my numerous clients, sometimes information and plans get mixed up or lost in the shuffle of everyday business. This blog post will help you with those times of knowing what is going on with your SEO endeavors for that month or season. Something I encourage my clients to …
Working with your SEO Specialist | Boston Web Marketing Read More »
Search engine users don’t see much of the machinery or moving parts that take a search term and churn out pages and pages of search results. A search results page shows ten links, a few ads, and a few stats—Google displays the time the search took and the number of results that were found. These …
Planning SEO strategy? Don’t Forget to Check the Weather Read More »
Once again Google has sent out notifications inside webmasters tools about unnatural links pointing to your website. A large batch of these notifications was sent out back in March 2012. These notifications are as follows: Where can I find these links? Sign Google Webmasters Tools and click on …
Every Web Designer and Blogger should know the importance and power of platforms like WordPress. It is very user friendly, quick and visual pleasing. And although a lot of people may be using WordPress, they may not know of some of the most important secrets of the platform. WordPress offers all sorts of great plug-ins …
Interesting news: users are more satisfied with Google+ now than they are with Facebook. While the Facebook popularity drop isn’t a huge surprise – who didn’t hear somebody complaining at least once per day that the Timeline layout was awful – it’s more the fact that there now seem to be enough people using Google+ …
There are many ways to incorporate your self-hosted WordPress blog within Facebook using rss feed readers such as rss graffiti or networked blogs. However, Facebook recently released their own WordPress plugin called Facebook for WordPress. WordPress is a popular content management system powering approximately 16+% of websites worldwide and Facebook wants to be able to …
As you know a social media presence is an essential part of a successful business in today’s day and age. At Boston Web Marketing we let our clients know that interaction with your customers is one of the best ways to help you see what is and isn’t working with your business. So we encourage …
Since I started working for Boston Web Marketing and helping business owners with their SEO needs, I’ve noticed that about a third of my clients have businesses that vary in services as the seasons go along. For example I have a client that has a general contracting business which offers a number of services for …
