If you are a seasonal business, optimizing your site for search engines is pivotal to the success of your busy season. With most seasonal businesses, competition is stiff and you need to expect there is a competitor out there outspending you in terms of marketing. The good news is, if your web presence has proven …
How Seasonal Business Should Optimize Landing Pages Read More »
When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize …
How To Make Sure You Have Your SEO Basics Covered Read More »
Good Content Over and over again we keep hearing that one of the best SEO practices is to make sure that your site has good, quality content for your visitors. But, how does Google know whether or not it is good and then factor that into how the site ranks in the search engine results? According …
By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …
How Much Will Google’s Mobile-friendly Update Effect My Traffic? Read More »
File this one under … interesting. For those of us frustrated enough by the abbreviated text that is passing for language these days, imagine the fun of searching the web via emoji, those funny little images and icons that come courtesy of clever keyboarding in Japan. Bing has announced that we can now perform Bing …
Since a more visible online presence is a key driver in SEO and your online marketing strategy, many businesses wonder about how to get customers to write good online reviews of their product or service. There is only one really good answer: make whatever it is that you provide, good. While it is much more …
You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case …
Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best, may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select …
Here is another good reason to keep your business Facebook page active and up-to-date: it really can bring you a lots of web traffic. Some new numbers are in that show that Facebook, on average, drives more than 20% of the traffic to the typical website. According to a recent report from Shareaholic, Facebook trumps …
Google offers more than analytics for you to gage the success of your website and any SEO work you are doing. Webmasters Tools is also available and offers a wealth of information for those who know what to look for. Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune …
How to maximize your SEO work using Google’s Webmaster Tools Read More »
Another day, another new set of social media statistics. According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the world, 20% of all visitors to sites across the web in December came through Facebook and Pinterest. Those are pretty big numbers and considering that Pinterest is still a fairly new kid on …
Facebook and Pinterest: Strong Referral Traffic Sources Read More »
Content rules the roost these days when it comes to ranking well in search results. If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1) Remember that when most people initiate a search, they are asking a question – regardless …
How to leverage your website content for SEO results Read More »
In case there was any doubt that social media remains a powerful marketing tool, here are some numbers that may inspire you to get your business more active online. According to the Pew Research Center, 72% of adults online are on social networks. Even more interesting is the fact that 42% of those folks use …
Did you ever wonder why you see the things you see in your Facebook News Feed? Well, according to Facebook, there are over 100,000 factors that go into determining what pops up on your page. They won’t explicitly say what those factors are, but they will they that they asked lots of users questions about …
Nowadays, with smart phones and tablets everywhere, more and more people are likely to find your business using a mobile device. Given that there is a bit more immediacy to mobile searches (I want a restaurant now or I really need those BBQ tongs today), you want to make sure that yours is the business …
If you want to get consumers to find your business today, a web presence is critical, but how do you make sure you get the best out of that new site you built? Here are some tips that may help you out. First of all, make sure that people can find the site. You can …
While a strong Google Places listing can be a great way to rank your business for local searches on the search engine results pages (SERPS), what happens if you want to be found in other locations as well? Google is pretty strict about listings that are unverifiable and even if you set up an actual …
As SEO professionals our goal continues to be to get your business found as often and quickly as possible when a prospective customer sits down and does a search. A part of that goal is to try to get your business listed as close as possible to the top of the search engine results pages. …
Two interesting studies in the past week about search engines. One seems to say that nobody should bother trying to best Google and another says that Google is being well bested. SurveyMonkey recently ran a study about SEO assumptions that compared respondents responses to search results from both Google and Bing. Users were given a …
Is brand loyalty more important than performance? Read More »
Social media management tools are a great way to save time and stream line your social media marketing campaigns. If you find the right one it can make your life much easier by allowing you to share updates across all your social media accounts, from one platform. One such social media management tool is called …
