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How Much Will Google’s Mobile-friendly Update Effect My Traffic?

By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …

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Google+ Pages Offer More Useful Information

Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best,  may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select …

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Facebook Outpaces Twitter for Referral Traffic

Here is another good  reason to keep your business Facebook page active and up-to-date: it really can bring you a lots of web traffic.  Some new numbers are in that show that Facebook, on average, drives more than 20% of the traffic to the typical website.    According to a recent report from Shareaholic, Facebook trumps …

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How to maximize your SEO work using Google’s Webmaster Tools

Google offers more than analytics for you to gage the success of your website and any SEO work you are doing.   Webmasters Tools is also available and offers a wealth of information for those who know what to look for.  Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune …

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Facebook and Pinterest: Strong Referral Traffic Sources

Another day, another new set of social media statistics.  According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites  around the world,  20% of all visitors to sites across the web in December came through Facebook and Pinterest.  Those are pretty big numbers and considering that Pinterest is still a fairly new kid on …

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How to leverage your website content for SEO results

Content rules the roost these days when it comes to ranking well in search results.  If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1)      Remember that when most people initiate a search, they are asking a question – regardless …

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Is brand loyalty more important than performance?

Two interesting studies in the past week about search engines.  One seems to say that nobody should bother trying to best Google and another says that Google is being well bested. SurveyMonkey recently ran a study about SEO assumptions that compared respondents responses to search results from both Google and Bing.  Users were given a …

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