If you are a seasonal business, optimizing your site for search engines is pivotal to the success of your busy season. With most seasonal businesses, competition is stiff and you need to expect there is a competitor out there outspending you in terms of marketing. The good news is, if your web presence has proven […]
How Seasonal Business Should Optimize Landing Pages Read More »
When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize
How To Make Sure You Have Your SEO Basics Covered Read More »
Good Content Over and over again we keep hearing that one of the best SEO practices is to make sure that your site has good, quality content for your visitors. But, how does Google know whether or not it is good and then factor that into how the site ranks in the search engine results? According
How Does Google Know What Good Content Is? Read More »
By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of
How Much Will Google’s Mobile-friendly Update Effect My Traffic? Read More »
File this one under … interesting. For those of us frustrated enough by the abbreviated text that is passing for language these days, imagine the fun of searching the web via emoji, those funny little images and icons that come courtesy of clever keyboarding in Japan. Bing has announced that we can now perform Bing
Searching by Emoji? Read More »
Since a more visible online presence is a key driver in SEO and your online marketing strategy, many businesses wonder about how to get customers to write good online reviews of their product or service. There is only one really good answer: make whatever it is that you provide, good. While it is much more
How do you get positive online reviews? Read More »
You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case
Check Your New Domain Name Read More »
Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best, may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select
Google+ Pages Offer More Useful Information Read More »
Here is another good reason to keep your business Facebook page active and up-to-date: it really can bring you a lots of web traffic. Some new numbers are in that show that Facebook, on average, drives more than 20% of the traffic to the typical website. According to a recent report from Shareaholic, Facebook trumps
Facebook Outpaces Twitter for Referral Traffic Read More »
Google offers more than analytics for you to gage the success of your website and any SEO work you are doing. Webmasters Tools is also available and offers a wealth of information for those who know what to look for. Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune
How to maximize your SEO work using Google’s Webmaster Tools Read More »
Another day, another new set of social media statistics. According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the world, 20% of all visitors to sites across the web in December came through Facebook and Pinterest. Those are pretty big numbers and considering that Pinterest is still a fairly new kid on
Facebook and Pinterest: Strong Referral Traffic Sources Read More »
Content rules the roost these days when it comes to ranking well in search results. If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1) Remember that when most people initiate a search, they are asking a question – regardless
How to leverage your website content for SEO results Read More »
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