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SEO in Boston MA

SEO or Search Engine Optimization is the art of getting a company higher on search engines including Google, Yahoo, and Bing.  In Boston, MA a common misconception when we speak to potential clients is the assumption anyone who speaks with them including companies such as Yelp, Citysearch, and Yellowpages are performing this service.  The reality …

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Optimize your Google places page | SEO Boston MA

One the most important techniques in improving your company’s SEO is to claim your Google places listing. To claim your listing navigate to: https://www.google.com/local/add and search for your phone number. Once you have claimed your company’s Google places listing, there are several techniques you can use that may help your listing appear more prominently in …

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Google+ Pages for Businesses

As a company today, it is important to take advantage of the social networking sites offered online.  Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way.  Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.”  Recently, a new social media site …

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Academic Marketing vs. Real World Marketing from an Intern Perspective

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get.  UMass Lowell is AACSB accredited in Business, so although it is a …

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Boston Web Marketing, New Website!

Boston Web Marketing has recently launched a new website!  We would love to hear any feedback, questions or concerns.  This website is designed to provide those looking for advice on search engine optimization, social media optimization, search engine marketing, offsite marketing, and bloggers a portal to learn and ask questions about the various changes to …

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Does SEO Work?

In this blog post we will discuss does SEO work to help get businesses found higher on Google, Yahoo, and Bing?  Web marketing is no longer tied to simple keywords, banner ads, adwords, and the hope that search engines will choose your business to dominate in your particular vertical.  Conversely, our understanding of search engine optimization …

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