The goal of Search Engine Optimization is to reach a high organic ranking in keyword searches relating to your business’s industry, services, and location. In order to achieve this, however, you will need to do a lot more than just scattering keywords. SEO is a process that requires consistent work to your website and brand, …
SEO or Search Engine Optimization is the art of getting a company higher on search engines including Google, Yahoo, and Bing. In Boston, MA a common misconception when we speak to potential clients is the assumption anyone who speaks with them including companies such as Yelp, Citysearch, and Yellowpages are performing this service. The reality …
One the most important techniques in improving your company’s SEO is to claim your Google places listing. To claim your listing navigate to: https://www.google.com/local/add and search for your phone number. Once you have claimed your company’s Google places listing, there are several techniques you can use that may help your listing appear more prominently in …
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Since Google’s new CEO Larry Page took over last year, Google has been doing extremely well and has been launching all sorts of new products. Some of these improvements consist of reorganizing the Google management structure for more efficiency, the launch of Google+ and finally, the launch of Google Offers. These accomplishments have earned Larry …
Pay Per Click or Search Engine Marketing, are programs that allow websites to purchase keywords at a cost per click. Your website will appear on the top of search results for as long as you continue to pay for each click your ad receives. Unfortunately, once you stop running your add campaign, your website will …
As a company today, it is important to take advantage of the social networking sites offered online. Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way. Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.” Recently, a new social media site …
With technology advancing and the world wide web a large part of our every day lives for most of us, it is easy to overlook the significance of Google and social media. How many times have you been in a rush to get somewhere and needed to quickly look up the address? All we have to …
From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get. UMass Lowell is AACSB accredited in Business, so although it is a …
Academic Marketing vs. Real World Marketing from an Intern Perspective Read More »
For the first time, the BBJ has highlighted some of these “rising” stars” as part of a partnership with our sister publication Mass High Tech. The 15 Rising Stars were nominated by readers from across all sectors, and yes, they are all under 30 and doing remarkable things within their industries. Meanwhile, MHT’s 15 Tech …
Boston Web Marketing donated and walked for Hope Walks a charity created by Newton Wellsley hospital with goals to try and find a cure for Cancer. A 3.2 mile walk Boston Web Marketing was able to meet a lot of new and brave faces combatting this tragic disease. For more information or to participate in …
Boston Web Marketing has recently launched a new website! We would love to hear any feedback, questions or concerns. This website is designed to provide those looking for advice on search engine optimization, social media optimization, search engine marketing, offsite marketing, and bloggers a portal to learn and ask questions about the various changes to …
An article by: T.J. Whelan Do you worry about negative reviews on Yelp hurting your business? If so, don’t worry too much about it. There are several things to take into consideration about bad Yelp reviews and numerous steps you can take to counter the negativity that takes place on your business. When you are working …
It is important to understand the value of Video Optimization for any website. Videos are playing an increasing roll in providing websites with content, and information to users that help to weed out the generic. Google, which owns Youtube, has deemed it necessary to upload videos to Youtube and then have that video embedded or …
