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Content is King: How to Create the Buyer’s Journey

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …

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Long-Form Content May Boost Ranking

Content may be king, yet long-form content is omnipotent. We’re all familiar with the phrase “content is king,” but did you know that you could boost your search engine ranking by increasing the length of said content? With the onslaught of mobile devices and more people using mobile search to access information they deem important, webmasters believed that the age of lengthy …

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How to maximize your SEO work using Google’s Webmaster Tools

Google offers more than analytics for you to gage the success of your website and any SEO work you are doing.   Webmasters Tools is also available and offers a wealth of information for those who know what to look for.  Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune …

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How to leverage your website content for SEO results

Content rules the roost these days when it comes to ranking well in search results.  If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1)      Remember that when most people initiate a search, they are asking a question – regardless …

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Back Links | Blogs | Support from Social Media | SEO Boston

We know that social media networks are unbelievably popular for sharing news, photos, and more amongst friends, and we are also aware of the efforts of many businesses to use these outlets with the hope of gaining further interest and clients. Acquiring more and more friends and followers is all well and good, but there …

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Google+ Pages for Businesses

As a company today, it is important to take advantage of the social networking sites offered online.  Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way.  Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.”  Recently, a new social media site …

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Academic Marketing vs. Real World Marketing from an Intern Perspective

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get.  UMass Lowell is AACSB accredited in Business, so although it is a …

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Boston Web Marketing, New Website!

Boston Web Marketing has recently launched a new website!  We would love to hear any feedback, questions or concerns.  This website is designed to provide those looking for advice on search engine optimization, social media optimization, search engine marketing, offsite marketing, and bloggers a portal to learn and ask questions about the various changes to …

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