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How Much Will Google’s Mobile-friendly Update Effect My Traffic?

By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …

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Are Facebook Events Working for You?

Business owners who use Facebook to promote their product or services now have a new tool in their pockets to measure effectiveness. Many business Facebookers create events on their pages to promote upcoming sales, functions, or events to their followers.  Now Facebook has added insights to the actual event information for promoters to see how effective …

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Google+ Pages Offer More Useful Information

Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best,  may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select …

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How to maximize your SEO work using Google’s Webmaster Tools

Google offers more than analytics for you to gage the success of your website and any SEO work you are doing.   Webmasters Tools is also available and offers a wealth of information for those who know what to look for.  Here are some tips that will help you to use Google Webmaster’s Tools to fine-tune …

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