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digital marketing and traditional marketing

What Are Ways to Combine Traditional & Digital Marketing?

In today’s modern world of digital marketing, many people dismiss implementing the traditional marketing aspects that have gotten most businesses where they are today. Combining both types of marketing can help you come up with new ways to reach your target audience. Traditional marketing is still a valuable asset to any business marketing strategy. The …

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Ambush Marketing: Does Your Company Have the Guts?

With Super Bowl 50 just around the corner, we’re constantly reminded of other exciting sporting events: World Championships, Olympic Games, past Super Bowls, and everything in between. In each of these games there can only be one winner. But this is also the case when companies launch marketing campaigns during these sporting events. According to Statista, …

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