With over 100 million users, Pinterest is a visual social media platform that can allow businesses to sell their products and promote their business. Recently in 2015, Pinterest gave it’s users the option of buyable pins on their website. In order to promote pins, you have to first set up a Pinterest business account. Besides from promoting pins, having a Pinterest business account can help you figure out your target audience by optimizing the Pinterest analytics.
Here are some helpful tips to make your pins more attractive to users:
- Have high-quality style photographs: you want to make sure the photos you add to your boards look professional
- Having a well-developed pin description is key: adding relevant keywords with your products will help when consumers use the search tool bar
- Make sure you have the right font and image size for mobile users
- Optimizing your image with a description of at least 200 characters can help attract more pinners
Pinterset is a useful social media platform to have when it comes to business marketing. Also, Pinterest is one of the largest drivers of referral traffic to a website.