Have you been thinking about using promotions on social media to try and engage your audience? Running a promotion can be a hit or miss. Use these 7 beneficial tips to make sure your social media promotion is a success!
Choose the Right Contest Type
Choosing the right type of contest is the most important part of running a social media promotion. The most popular contests to run on Facebook are photo-vote, video-vote, running caption, and sweepstakes. Sweepstakes are the easiest to enter, which usually means a higher audience engagement.
Offer Incentives For Sharing and Liking
Many social media goers won’t like a page or share a post if it doesn’t benefit them in any way. A great way to increase your social media following is through giving entrants an increased chance of winning by sharing a post, re-tweeting a tweet, or liking your page.
Don’t Ask For Too Much
Don’t require entrants to provide extensive contact information or take too many steps when it comes to social media promotions. Many users want to enter contests as fast as possible and provide as little information as possible.
Use Eye-Catching Visuals
When scrolling through social media platforms, users will stop if they see something visually appealing. Use striking images that will get users to stop and read into the contest or your brand. Be sure to incorporate your brand’s logo and colors, and keep the theme consistent in order to raise brand awareness.
Use a Custom Hashtag
Come up with a unique hashtag that reflects the contest AND your brand. Use it to extend the reach of your contest by having entrants use the hashtag in their posts or pictures across multiple social media platforms.
Use A Countdown Timer
Creating a sense of urgency is a great way to gain entrants. When using a countdown timer or phrases like, “last chance!”, users will think they need to enter right away or they will miss a great deal. Just be sure to decide how long your contest will run for BEFORE you launch it.
Don’t Forget About Your Entrants After The Contests
The real work starts AFTER the contest is over. This is when you’ll want to start turning entrants into customers. If you collect email addresses during the contest, set up an auto-response email to send as soon as a user engages in your social media contest. Include a thank you and a coupon or special offer that the entrant can use later on.
Extra Tip: Make Sure Your Contest is Mobile Friendly
Since 90% of users access social media from a mobile device, you’ll want to make sure that your contest is available to mobile users as well!