Success with Snapchat?

Snapchat is a relatively new and extremely popular mobile app, one which is used primarily by those of the younger generation and has unfortunately received its fair share of negative reactions and opinions.   However, recent analytics would suggest that as time has passed since its introduction, the app has been considered and utilized by a greater and more diverse demographic.  So, could this platform in fact be useful for your company or brand in your marketing efforts? Taco Bell thinks so and recently put it to the test, finding an impressively positive and successful response.

When first considering traveling down the Snapchat road, you might think that ultimately it’s the wrong fit for your business, when in fact it could be a new, different and fun way to promote a great product or service that you provide and are hoping to achieve more exposure for.   You have the ability to provide either an image or a video, which will self-destruct after 10 seconds, and you can also provide a small piece of text to explain or introduce your “snap.”  So why would you bother with marketing like this? Well, it’s a perfect opportunity to catch a viewer’s attention, pull them in, make them curious and want to learn more.   It also allows you to connect with your customers in a way that is slightly more personal than your basic commercial or advertisement.  A restaurant could present a delicious new dish, a clothing store could showcase a great new outfit, a car dealership could record the acceleration of one of their fast, high-end vehicles; the possibilities are endless.

So, how can you promote your use of Snapchat and provide people with your username?  The answer is simple: utilize your other social media outlets, such as Facebook and Twitter, and announce this new avenue of your marketing campaign.  The response and results you see could really surprise you, and with this fun, unique approach you have the ability to make your brand or business stand out over other competitors.

By Casey Guntlow

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