We’ve heard time and time again that blogging has the ability to aid in boosting your online exposure as well as your business, but what happens when you’re at a loss for what to post about next? It can be easier for some brands or companies to churn out daily blog posts depending on the field of work or experience. There are also businesses that depend on specific seasons and times of the year (a landscaper for example obviously does best outside of the winter months), and this can leave you stumped about what to talk about when you have fewer current projects or announcements to relay to your blog’s audience. Don’t let this beat you though, as there are various other avenues you can travel down to keep your posts ones of creative, interesting content.
- Focus on the season ahead: Start brainstorming about some great deals, events, etc. to initiate in the near future and announce them on your blog in greater detail.
- Reflect on your past year of business and list out some of your company or brand’s highlights.
- Introduce your company’s staff to your readers: Who is everyone? How and why did they get into your particular business?
- Take advantage of upcoming events or holidays: The Superbowl, for example, is a perfect opportunity for a catering company to market themselves or a custom sign shop (if you’re lucky enough to have tickets to the game) to promote a custom banner for your favorite team.
While the list could go on, these are at least several suggestions to consider when you find yourself staring at a blank page with nothing to say. The winter months can often leave companies less busy than during other times of the year, so why not step up your social media game in the downtime, focus on your online reputation management and get creative for your readers? The more unique your content the better and a blog is a perfect opportunity to make your business more relatable and interesting.
By Casey Guntlow