In the internet-driven society that we live in today, building a strong reputation online for your business is essential. One of the best ways you can do so is by accumulating positive customer reviews. According to a study done by BrightLocal, 85% of consumers trust online reviews as much as a personal recommendation. Additionally, 57% of customers will visit a company’s website after reading positive reviews. This is great news for those that already have a substantial amount of reviews! And if you don’t, you’re probably on the hunt to acquire more… Luckily, in the same survey, out of the 74% of customers who were asked to provide feedback, 68% of them were willing to do so. Sometimes we feel like we’re being a burden asking customers for reviews, but you don’t have to. If you provided your customer with exceptional service, they’ll typically be willing to return the favor with a quick review. Here are a few tips to start building your reviews today!
Create multiple places to get reviews
There are a few different third-party sites where potential customers could be finding you. Among the most popular are Yelp, Facebook, and Google My Business. It’s important to claim your business’s page, so customers have a place to leave reviews. You should also maintain these platforms and respond to reviews in a prompt manner. Both Yelp and Facebook will display how responsive you are, which could be enough to persuade a potential customer into doing business with you!
Optimize your content
Once you’ve created these platforms, make it easy for your customers to find them! Add links to your website, blog posts, social profiles, and emails, to provide quick pathways for customers to write reviews. If you’re including the link in the email, keep it short and sweet!
Incentives can be a great way to gain your business a few more good reviews. After all, who doesn’t love a coupon code or even free giveaway? For example, try offering 10% their next purchase, or a free delivery on their next order.
Ask at the right time
Timing is key when asking for a review. You want to catch them in just the right moment that they’ll be happy to write you a positive review. A good time to ask would be after a repurchase or re-order. This shows that they were happy with their product or service the first time, and would be likely to recommend your company. You could also ask after they tag you in a post on social media, or spend time browsing your website. This will show that they are still interested in your company, and you will not be bothering them by reaching out!