Strategies to Converting Paid Ad Leads

Paid ads are a valuable way to get traffic to your website and build a reputation with your audience. Once you have designed your ad, created an image, chosen your parameters, and set your budget, you are ready to begin.

However, you may find that ad space is crowded, and you want to guarantee that you will get conversions. That is where these strategies come in. 

Incorporate a Chatbot

Chatbots have been incorporated into many websites as a helpful tool for visitors. As AI develops, chatbots can be used to help enhance the user experience and change the way you communicate with your audience. 

To incorporate chatbots into your paid ad strategy, simply send them to the chatbot instead of a conventional form. This personalized and targeted conversation can lead to the conversion you’re looking for. 

Optimize the Landing Page

A majority of the time, your ad is going to direct the user to a landing page. While this isn’t necessarily bad, it can be when the page isn’t correctly optimized.

Be selective with what you include on the page. Don’t overwhelm the user with too much content. 

Identify and fix any pain points on the page. The content should indicate you have a clear answer to the audience’s problem. It should always provide value.

Lead Social Ads to Forms

Use forms in your paid ads on social platforms. This helps take away the extra time spent by the user navigating to whatever the conversion is. 

Try using discount codes or creating competition if discount codes don’t apply. These methods can help give you even more conversions. 

Product Pages

Similar to the idea above, directing the user straight to the product page eliminates the additional steps taken from paid ads to purchase. Removing these steps will significantly increase your conversions.

This strategy is especially effective for businesses that display and sell their products on Instagram. By directing straight to product pages, the user will never actually leave the Instagram app. 

Determining Your Method

It can be challenging to know which of these methods is right for your business. There are a few things to consider before taking the leap and trying new approaches. 

First, determine your conversions. Whether you want the user to sign up for a newsletter, make a purchase, or download an e-book, think about the action you want the user to take. Directing the user to a form may not help increase purchase conversions.

Next, use the information above to decide where you want your user to go. If your conversions are on certain landing pages, direct your user there. If you want them to see new products your offering, have the ad lead them to a purchasing page. 

Get More Conversions with Boston Web Marketing

The experts at Boston Web Marketing can help you determine the best course of action for your paid ad strategy. When it comes to ads, you want to make sure you’re getting the most out of them for the budget you set.

BWM can help create impactful ads, increase conversions, and support your overall business goals. Give us a call to let us know today how we can help. 

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