The main goal for when someone arrives on a landing page is for them to perform an action. There are a few simple ways to help make it easier for a user’s to perform an action on a website.
- Add In-Line Opt-in Forms
- Consistent Call-to-Actions: It’s important that you have consistent call-to-actions placed throughout your website. The call to actions should simple and be the first thing that stands out when arriving on a page.
- Try Action Triggers: Incorporate different action-triggering words, like “Today Only” or “Hurry”, that will prompt users on your website to subscribe to a newsletter.
- Keyword optimization
It takes some time to develop the perfect strategy to increase conversion on your website, so see what way works best for your business.