Today, Local Search Engine Optimization needs to be a priority for successful businesses of any size. Being found by a local customer who is actively searching for your products or services, can make or break the first months you are in business. You have put the time, effort, and money into starting your own business, be sure you will be found when a potential customer turns to the web to find out what your company is all about!
The Starter Website
Not all businesses need the most robust website within their industry, especially businesses that are just starting out. With that said, you want to send potential customers to a website that reflects the level of care and attention you put into your business. Let’s say after handing a prospective customer one of your business cards, they visit the site that is listed on the back. They see view a site that isn’t user-friendly and looks outdated. Do you think the prospective customer will give you a call or head back to Google for another search? The chances they look on to a competitor are high, to say the least. A website that has dedicated pages for each of your services, an about us section, and page for your contact information is the right way to go about setting up a website to start. These pages give your customers all the info they need prior to reaching out to learn more.
Google My Business
Google My Business is a free tool offered by Google to business owners of all types. Google my business is a listing of your business that is prompted when a user types in the name of your business. This is a great tool considering how many users are searching for services and products via mobile devices today. This listing appears in search results and can list your phone number, email address, and a website link. Having a well-optimized Google My Business page can bring in numerous leads and help drive traffic to your site.
Other listing sites
Customers don’t only use search engines to find your business. There are hundreds of local listings and directories on the internet, so the more you’re on the more it helps your SEO. Some of these sites are: Insider Pages, Judy’s Book, Merchant Circle, Yelp, City Search, Yellow Pages, Yahoo Local and the ‘list’ goes on.
Another factor that significantly improves SEO is having a strong social media presence. Google sees this as a plus in your SEO as these are reputable backlinks pointing back to your website. Creating a Facebook, Twitter, Foursquare, and LinkedIn profile of your business with updated hours, business decurions and details help search engines understand and validate the type of business you are. Due to the way users are searching today, you want to be found when they search for a service or product you provide alongside an area. These social sites also help create an online conversation about your business and help build awareness of your brand services.
Boston Web Marketing: Helping Local Business Get Found Quick!
Search Engine Optimization is a marathon, not a sprint and is a constantly changing field. Another applicable metaphor would be that It’s like building a house; you need a strong foundation to start. If you are starting a business or have a business that is ready for more organic leads from people who are actively searching for your services, give Boston Web Marketing a call today!